In the virtual Lemonade Stand, Crystal and Emily are joined by the Community Marketing Coordinator for McWilliams and Son, Kim Fancher.
Kim has experience working in the Lufkin community to better the brand presence for McWilliams and Son in the Lufkin, TX, area. Community Marketers are a great role to fill when looking to fight a larger competitor in your area, or have a skilled individual working on keeping your brand secured.
Sip some lemonade with us and learn:
• How to fill the community marketing role
• 5 Pillars of a great community marketer
• Identify opportunities in your community to make an impact
• Using this role for brand protection
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We’ll see you next time, Lemonheads!