You’ve set up your Google My Business account, but now you’re wondering how to get the most out of it?
In this episode, we are joined by Colleen Keyworth, Director of Sales & Marketing for Online Access. Colleen collaborates with our hosts on breaking down how to truly get the most out of your GMB.
Follow along to hear them touch on the following points:
- What actually is Google My Business?
- Now that we’ve got the basis, how do we kick it up a notch?
- Why do I need to post photos and videos?
- What is the importance of getting reviews?
- Why do I need to post to my profile?
- Ask and answer questions
- Create an overall strategy
Director of Sales & Marketing Online Access – 2022 President of Women In HVACR
Colleen Keyworth is the Director of Sales and Marketing for Online-Access, an HVAC web marketing company located in Michigan. Growing up and working in her family’s HVAC and plumbing business, she has a clear understanding of contracting as well as the realities that contractors face in owning and operating a profitable business. Keyworth was also recognized in the ACHR News’s 2019 ‘Top 40 under 40’ in the HVACR Industry and more recently was awarded Service Nation’s “Woman of the Year” award for 2020. Online-Access was originally launched out of her family’s business in 2000 to meet their own marketing needs and those of other contractors.
Today, Online-Access works daily with hundreds of HVAC, plumbing and electrical contracting companies throughout North America. Colleen’s communication skills (and complete lack of shyness) have been instrumental in expanding the company’s sales efforts and product base. Keyworth regularly teaches and trains contractors around the country about how to better use the web to generate business. In addition, she develops strategic partnerships with OEM’s, industry organizations, distributors, and wholesalers to increase product awareness and create online marketing solutions. She has also been on the board of Women in HVACR for the last six years—maintaining their web presence and playing a key role in their marketing and event planning. During her time serving on the board, the organization has grown from 100 to over 500 members. Keyworth also serves on the board of the Southeast Michigan Air Conditioning Contractors Association.