5 Ways to Use Social Media to Build Trust

5 Ways to Use Social Media to Build Trust

For our 5th episode, we are bringing you FIVE ways to use social media to build trust. We are joined by one of our Account Managers here at Lemon Seed, Mckena Harless. Mckena was the guru of all social media for her father’s company, Daffan Mechanical in Granbury, Texas. 

In this episode, Mckena shares with us these five points:

  • Be transparent and real
  • Videos are always helpful in better showcasing the true personality of the team
  • The fewer stock photos the better
  • Find your company’s personality and run with it
  • Respond to each comment with a genuine answer

To receive that list of video ideas, click HERE: Episode 5 Social Media Videos, and make sure to tag us when you post them!

Want to purchase the lapel mics the hosts mentioned in this show, click HERE!


Mckena Harless is a Texas native. As a lover of all things communicating, she graduated from Angelo State University in 2017 with a Bachelor of Arts in Communication. Mckena began her career as a marketing assistant at Daffan Cooling and Heating where she worked for four years. Currently, she is an Account Manager at Lemon Seed Marketing, serving contractors all over the United States with their marketing efforts. Her unique approach to social media and passion for the trades has propelled her career. She was awarded the “40 Under 40” Award by ACHR News Magazine and has been selected as a breakout speaker at Service World Expo hosted by Service Nation Alliance two years in a row. She is an active member of Granbury Baptist Church where she serves as a Youth and Children’s Ministry leader. Mckena and her husband, Trey, have been married for two years and have a golden retriever named Duke.