Leadership and Setting Boundaries

In this week’s episode, our hosts get to chat with a leader who knows leadership well. Danielle Putnam, recognized by The News as The Top 40 Under 40, and Service World Expo as the 2021 Woman of the Year, is President of The New Flat Rate, Advisory Board Member and Past President of Women in HVACR, and is the Executive Director of her non-profit, Family Frameworks.

Danielle has a personal connection with the home service industry. Her first job was passing out flyers door-to-door for her father’s electrical business. She was 7 years old. In high school, she moved up to being an office dispatcher and parts runner. After college, she became the marketing director for an HVAC company in Oregon.

Danielle knows home service, but she is also no stranger to big business. Before co-founding TNFR, she was the director of business development for a large digital services firm, pitching to C-level executives for big-name companies. As part of her job, she also stood before multi-million-dollar investors, seeking capital for the publicly-owned company that she worked for.

Danielle is dedicated to helping grow the industry she grew up in and loves. As a public speaker, she promotes careers in the home service industry. When not in the office, she spends time with her husband and three children and enjoys hiking, snowboarding, reading, and fine wines.

It was a pleasure to chat with Danielle and hear all about her take and advice for leadership. In this episode Danielle hits on:

-Leadership is about making others better due to your presence and making sure that impact lasts in your absence.

-Most successful founders and business leaders have likened the start-up phase to waging war against an industry on behalf of underserved customers. 

-To lead yourself, use your head – to lead others, use your heart – this is where boundaries need to step into the picture.

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