REBRAND PROCESS

Serving the Mesa area in Arizona, The Comfort Dude represents honest work, top-notch service, and a friendly experience. David Gallegos is the face of the company, proudly involved in every aspect of the business—from marketing to operations and everything in between!

When we began the rebranding process, we discovered David and his wife Kristy were incredibly fond of Hawaii - they love to travel and have always considered Hawaii and its beautiful scenery their home. After coming back to David’s hometown in Arizona, they wanted to capture the playful energy of Hawaii and bring the beach to their customers. We worked together to bring the Comfort Dude to life (in reference to Kristy’s endearing nickname for her husband, “Dude”) with fun, beachy colors and a laid-back attitude - bringing to life a familiar, friendly face backed by reliable service!