Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement.

You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences, From the Yellow Chair.

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Podcast Lemon Seed Marketing Podcast Lemon Seed Marketing

Unleashing Bold and Fresh Branding Ideas

In the virtual Lemonade Stand, Crystal and Emily take some time to share stories and experiences about evolving brands, standing out in a competitive market, and the risks of playing it safe with your visuals.

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Podcast Lemon Seed Marketing Podcast Lemon Seed Marketing

Igniting Passion with Next-Level Branding

Have you ever wondered how a brand becomes more than just a logo? Spoiler alert: it's an inside job, and we're revealing the blueprint! Join us from the virtual Lemonade Stand as we unravel the power of internal branding, where your team's environment becomes a living, breathing extension of your brand's heartbeat.

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Podcast Lemon Seed Marketing Podcast Lemon Seed Marketing

Embracing Authenticity with Khadija Head

In the virtual Lemonade Stand, Crystal and Emily are joined by Khadija Head from Head’s Plumbing! They talk about her company’s history, their considerations in their rebrand process, and touch on their authentic family presence.

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