from the yellow chair

Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences with the masses, From the Yellow Chair.

Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences with the masses, From the Yellow Chair.

LATEST EPISODES

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EP:46
Email Marketing 101

EP:45
Community Marketing: Make An Impact with Kim Fancher

EP:44
Products And Gifts For Engagement

EP:43
Leadership And Why Our Company Depends On It

EP:42
Prospecting: Building Your Marketing Funnel

EP:41
7 Steps To Maximize Your Marketing Budget

EP:40
Setting Goals In Your Marketing Plan: Focus On Retaining Customers

EP:39
Hiring For Culture: Finding The Right People

EP:38
Mini Brands With Marketing Enthusiast Ava

EP:37
Good Is The Enemy Of Great

EP:36
What Is Hot With IAQ

EP:35
Business Coaching: How To Achieve That Next Level

EP:34
Why Branding Campaigns Matter In The Digital World

EP:33
Tracking Your Marketing

EP:32
Beyond Your Brand With Chris Fleniken

EP:31
Organizing A True Social Media Strategy

EP:30
PPC 1-2-3 With The Marketing Pro Team

EP:29
How To Budget For Your Marketing

EP:28
Marathon Strategy: Insights On Direct Mail

EP:27
Call Center Mania: KPIs, Outbounding and Management

EP:26
Lufkin Linda - What's Your Target Market

EP:25
Digital Stuff Level 2: Why You Shouldn't Be Scared To Level Up

EP:24
Leadership and Setting Boundaries

EP:23
State of the Industry with the Pantheon Panelists

EP:22
Best Kept Secrets For Social Media Ads With Krystal Hobbs

EP:21
Company Culture and Why We Do It

EP:20
How You Should Measure Digital Success With Eric Thomas

EP:19
Radio Jingles and Ways to Use Them Beyond the Radio

EP:18
How To Rally Your Call Reps To Upsell and Book More Calls With Erica Leonor

EP:17
Q&A from ACCA 2022 - Questions from The Lemon Heads

EP:16
Get Real Honest With Your Marketing Strategy

EP:15
How To Keep My Team Informed About Our Marketing

EP:14
How Pink became our Favorite Color, a story of Branding and Boldness

EP:13
Stay out of the Weeds with your Marketing

EP:12
Marketing for Sales Leads with Shea Smith

EP:11
Telling a Story through Graphic Design

EP:10
Marketing vs. Advertising

EP:9
Why Your In-House Customer Base Is Full Of Hidden Gems!

EP:8
Curating Culture with Jeremy Yancey

EP:7
SIP: Reviews How Can We Get More and Responding Techniques with Sharon Mayes

EP:6
Why A Well Branded Maintenance Plan Can Help Really Build Value

EP:5
5 Ways to Use Social Media to Build Trust with McKena Harless

EP:4
How to get the M.O.S.T. out of your GMB with Colleen Keyworth

EP:3
About Crystal And Emily - How Did We Get To This Point

EP:2
Community Marketing With Michelle

EP:1
How to Create and Tell Your Brand Story

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