Winning with Gratitude: The Marketing Strategy That Keeps Customers Coming Back
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What's up, Lemonheads? Welcome to another episode of From the Yellow Chair. I'm Crystal and y'all. Today we are going to talk about a game-changing marketing approach, one that's not about more noise and, honestly, not even about spending a ton of money. It's not digital, so you know I'm here for it.
Speaker 1:0:19
Love my digital friends, but honestly, I love this style of marketing that we're going to talk about today. We're talking with a company that helps home service businesses create lifelong customers through the power of gratitude and appreciation. So those of you that know me know, in a world that is so fast paced and how fast can you get every single lead and is everything automated to be able to step back and talk through just showing your customers gratitude and appreciation? It is, I think, such a pro move there. So not only is this the nice gesture, but a really a strategic move for really long term business building.
Speaker 1:0:57
So, guys, grab your lemonade, settle in, set your cruise control or set your your treadmill treadmill, whatever you're on set it for some wisdom so that we can hear how gratitude driven marketing can transform your business. Let's sip some lemonade. All right, guys, welcome caleb bates from To Your Success. Oh my gosh. Listen, caleb. I have to tell you, when I was you know many of my listeners know I grew up in this industry started with my family's company in a professional marketing role back in 2014. And one of the most strategic moves we ever made was our partnership with To Your Success.
Speaker 2:1:43
Yeah, I remember that. Actually, Crystal, I mean you and I go way back to I think it was 2016,. You guys started using our services and you guys, I mean McWilliams has just continued to just take off. I mean what a great company. And now look at you just sharing all this great information. I'm excited to be here, thanks for having me, and I can't. I can't help but want some lemon heads. Do you guys have lemon heads around the office? I mean, the last time I had one was like I was like 12.
Speaker 1:2:13
We don't, but I'm like everybody asks us for those like. That needs to be a part of our strategy for sure, I think we're going to have to get some my six pack soft side cooler that. I got, and then Go Time Success Group, I sent them a referral lead for one of my clients that needed to be coached and next thing I know I opened up this box and I literally opened it on camera and it was a soft side of Go Time cooler with these delicious cookies in it With the cookies and if you've never been to a Service Nation, show you.
Speaker 1:2:43
guys are baking cookies on site. Like it is your jam Like. So not only my little marketing brain, my branding brain gets so excited because you guys really own that cookie smell at a show.
Speaker 2:2:55
Oh yeah, that's part of the brand. Um, it's a good way to entice, you know, it's like, it's like you're just aware of us just because of the smell, right?
Speaker 1:3:05
So it's a color for us, but at the end of the day, something memorable.
Speaker 1:3:10
So I am loving this concept of just gratitude. You know I don't feel like we show enough gratitude to just people in our lives in general, but why um I? Gratitude being the ultimate marketing power move right. But to your success was really built around this idea that customer appreciation is more than just like a call like thanks for your business, like it truly became like a strategic part of how you continue to cultivate. Every single time someone trusts you with their home's comfort. Sounds kind of corny, but like what inspired to your success? Like how did this even come about?
Speaker 2:3:49
That's a great question. So a big picture is we are still a family owned and operated company and this goes back to my father-in-law, jim. He started the business. He was entrepreneurial in spirit. I actually think someone's spoken to him as a young man and said one day, you're going to own a business, you're going to run a company. And that stuck with him for a long time. He sold motor homes for many, many years and he finally felt led to step out later in life to start his own company.
Speaker 2:4:21
And what's funny is as he thought about the different companies or businesses that he could start. You see, he's a very selfless person. He's never met a stranger. He's always looking to build others up and help them be successful, which was actually the birthing of the company name to your success. And he thought he's also a cookie lover. I mean, at his core he loves a good, freshly baked cookie. And when he sold motorhomes they would send a freshly baked dozen cookies after this huge purchase that a customer made and he would get so much feedback from customers. They were so energized and it wasn't the motorhome I mean, they love the motorhome, they bought it, but they were talking about that dozen cookies after the fact. So this huge purchase and all they can talk about is a dozen cookies, that's what energized them and that stuck with him. And when he thought about making other businesses successful, he thought we let's make, let's go this route First off, you're hard pressed to find anybody that doesn't like a freshly baked cookie. And then let's try to make this process more seamless for businesses to say thank you. Because he saw that innate power of appreciation and gratitude and what it does for customer relationships. And so that's what birthed and inspired the idea at the beginning.
Speaker 2:5:36
And then he got involved in the trades about six years into it so that was about 20 years ago now and I had a really good friend who was an HVAC distributor. He said you need to try this for residential home services. And at first we thought that was kind of a crazy idea because he was selling still the motor home companies and handicap accessible vans, vehicle type sales. But he said let's give it a go, let's try it, and it took off because the home service industry is powered by referrals and strong branding and customer relationships and so when you're entering someone's home, I mean this is a piece of their lives that you're going into and servicing, and so being able to connect with customers in a relational way was the perfect fit. Since then, we've just gone deep in the trades. I mean this is we want to make it as easy as possible and be the best possible service to help. You say thank you to your customers and it just works.
Speaker 1:6:37
Well, it does work. It does work and it is, it is a power move. So let me tell you, you know, from someone that really buggle to encourage contractors to spend money, like I don't struggle, like I tell everybody I spend money for a living because I do marketing, but it takes me, you know, like I want to say this $50, let me just call it $50.
Speaker 2:7:02
It's not even $50, but that's on the high end, yeah that's super high end.
Speaker 1:7:06
So most of the time, like you, are making an intentional effort to engage with someone that has trusted you for a $18,000, heck, even a $5,000 install. And I'm from back in the day when they had the literal postcards in the box that asked for the review. So when the review came through, we loved our two-year success reviews because it listen we caught people when they were feeling good, they had a cookie, so all of a sudden, their reviews and their comments were uber positive and uber encouraging and so it really gave us power when we went to, like, promote those, those reviews and things. And so I love the concept of of just thinking of the cost related to the install is so minimal and this is such an easy thing Like this does not have to be an over the top. Let me go spend thousands of dollars thanking somebody.
Speaker 1:8:07
This was an interesting approach and it's so simple and it's so endearing that people are not. So I am a big fan of gift, with purchases, so like, okay, buy a new system with us and we're going to get you a TV, an iPad, whatever it's going to be. And people, a lot of times my contractors will come back and say, man, this client just wanted the money. Like, hey, just give me the $500 you were going to spend on the TV. I don't think anyone goes. You know what I want?
Speaker 1:8:32
the $35 you spent on this cooler off of my system, because it appears and it is so endearing and genuine and authentic and it's not over the top and the perceived value.
Speaker 2:8:46
Yes, well, we've had hundreds of thousands of gifts every year that we send out. We don't, we don't hear that feedback. And the crazy thing is is because the contractor doesn't have to send this. As a business, you don't have to thank your customer because the transaction is over, and that's the whole concept of post-transaction. A lot of legion and marketing and advertising is trying to get the lead in the door, which is good, but what gets lost in translation and it has deep marketing impact is after the fact, after the sale, are we remarketing to our customer base? Because that's where customers aren't expecting it, and it turns it into, instead of just a linear transaction, it turns it into a repeating customer life cycle where you're saying, hey, we appreciate your business and we want to be a continued resource. We look forward to serving you again in the future, and then you're trying to energize them with something above and beyond that keeps them coming back. So a lot of potential here.
Speaker 1:9:47
Yeah, just the element of surprise. You know, it's just like you know, even when you're even, you know, in marriage or in friendships, and all of a sudden you're like look at this little token of gratitude it is, it's really an easy.
Speaker 2:10:02
I think it's. I think it's really good that you mentioned personal relationships. Actually, you know, marriage, friendships, other family relationships, you know you think of a healthy relationship, has I even think of my neighbors right We've got? When you have a healthy human relationship, gratitude is foundational to that and that's what typically energizes that relationship. It shows that you care about somebody else. It motivates them. I mean, I think about even my children. What's the best motivator to them? It's whenever I stop, get down on my knee and I say, hey, good job feeding the dog this morning. I appreciate you doing that with a good attitude. You know, and they are, what does that do it like breathes life into them. It inspires them to do that again.
Speaker 2:10:47
And the things that work in our personal relationships. You can mirror a lot of that in your business relationships with your customer base. Like, hey, how can I energize my customer base? How can I get them to talk about me or do the same thing again? And you can take, you know, gratitude is a perfect example of that, of saying, hey, we know that you could have chosen anyone, but you trusted us and we thank you and appreciate you for that Again. You know, we want to be a resource for you from here on out.
Speaker 2:11:16
And I I think, um, you know, we have this five-star goal in life of being a five-star company. I mean, we have it, contractors have it, you guys have it. We all want to be five stars. But what does that mean? Well, it's actually what people hired us for in the first place was to give five-star service. That's what they're paying us for, and so that's where their expectation is. So, when we deliver on five stars, what have we done? Well, we've really met their expectation, and they wouldn't have hired us if they thought they were going to get a three-star experience. So they're paying us for a five-star experience. So what do we do? We meet those expectations, but how can we surpass those expectations? What can we engineer in advance to say all right, when a customer calls up, we're going to not just meet their need, but we're going to do something above and beyond, even in the phone call, to show that we care. And then, when we go, step in their house for the first time, we're going to do something above and beyond to show that we care. We want to connect. And then, post-transaction, we don't just want to collect the check, we want to say thank you and express it in a way that gives value and Crystal, I think this is where people have an opportunity. It is to give value first.
Speaker 2:12:34
That is one of the first steps in building a strong relationship with another person is to be the first one to make the move to say, hey, I want to invest in you, I want to invest in this relationship. And what happens is, as humans, at our core, we are reciprocal in nature and that creates a desire to to reciprocate, and it's kind of like I would say I feel like I owe you one if you gave me something, but also I think it's just a very natural desire to feel like man. But also I think it's just a very natural desire to feel like man, is somebody else invested in me? I want to respond in turn with gratitude and say, hey, yeah, well, yeah, can you guys come quote me on this? Or actually, I do have a water heater out in the garage too. Please take a look at that as well. And you know, I think it sets the stage whenever you're connecting with people emotionally and going above and beyond.
Speaker 2:13:24
And you mentioned a key word that I think is really important it's surprise. And when we market to our customers. Surprise and delight is a powerful tool and feeling to create in a customer, because what it's actually doing is releasing dopamine and the mind and you're saying, hey, I get rewarded when I do this action. So whenever I work with this company, I'm not just going to get my expectations met, there's going to be some kind of reward. There's an association there of a feeling um, surprise, delight, um, some kind of novelty. I love the branding you guys do because it's unique and what people can do is they start associating those feelings that you create with the brand cues, like their color, their logo, their font, the advertising that they're doing. Those advertisements, those colors, those fonts start conjuring up the feelings that they're doing. Those advertisements, those colors, those fonts start conjuring up the feelings that they remember about you and their experience with you, and that's powerful. Whenever you're talking about referrals and inspiring repeat business is, you're creating powerful feelings that energize your customer base for the long haul.
Speaker 1:14:43
Yeah, and I'm just going to like there's a couple of things you know. Loyalty, customer loyalty doesn't happen by accident. Customer loyalty especially now, especially now that the Internet is just full, like everybody has at their fingertips access to so many things. And it takes.
Speaker 1:15:00
You know it takes working really hard to develop customer loyalty. And so, by these little peaks of things that you do, these little interactions and drops of sunshine, if you will, that you impart on your customers, really does build longevity with that customer and loyalty. That it's not transactional. People don't feel like you're just another number, you're just another person. It's meaningful.
Speaker 2:15:25
And here's why is when you look at and I would encourage every company to do this I just recently went through and mapped out all of our different touch points our advertisements on the beginning, our lead gen, all the way through to. You know what are our touch points when a customer is sold with us and how are we following up with them after the fact, and when you start mapping this out for a contractor, that would be our truck wraps, our billboards, our TV advertisements, radio advertisements and then during the sale interactions, at every phone call, every time we step in the door, map out each of the touch points where a customer interacts with you and what feelings are you creating, because your brand, at the end of the day, is the sum total of how customers feel about you. And when you are developing strong feelings, here's what happens. You know everybody thinks about advertising as just a way to get new customers in the door. But think about the remarketing impact.
Speaker 2:16:22
Whenever you talk about loyalty, crystal, you're talking about people keeping you top of mind for a long time, and so it's cookies or whatever you do to thank your customers. That's the energy, that's the feeling you're creating. But when they see your advertising on that billboard again after the fact what happens, they're reminded of that feeling. They're still energized and they you are taking up their mind space so that when the time comes that a family member needs service or friend asks hey, who did you guys use recently? You're the top of mind person. And not only are you top of mind, but they're actually energized and delighted enough with you that they would actually tell the story of their interaction with you. They're not going to say, oh yeah, we just went to Google and found whichever was the highest rated company and you know you generated content, you know what you want.
Speaker 1:17:15
Like, listen, all good deeds need to also serve a secondary purpose a lot of times. So you do. You're sending cookies because you're truly grateful. You're sending a gift because you want that customer to know like thank you Because in the sea of choices, you chose us. Like thank you for choosing us. But at the other side of it, like it also should be done strategically to continue to churn those people where they're either referring their friends and family or they are coming back to you for dual service. So you replace their HVAC system. You mentioned this earlier. You know. Now, what about your roof? What about your pest control? What about your whatever else you offer plumbing, electrical, and so how do you think the difference between like just a thank you and a memorable thank you, like you know? I know at the minimum I'm like here at least saying thank you.
Speaker 2:18:08
But what do you think that's a good start? Yeah, the difference between a thank you and a memorable thank you. Well, I think when it's heartfelt, first off, that there's no strings attached. What we see a lot is there's so much focus on literal ROI of being able to say, when I said thank you, I got three extra sales out of that and I was able to attribute that perfectly and prove that perfectly. But people can sense whenever you're saying, or like I said thank you and I got a Google review out of that is you start designing your thank you around, trying to get a proven result, Like you know, hey, let's, let's put a referral request in here and let's try to say, hey, thank you for your business. If there's anybody you know that could use our services, fill out this card and we'll give you even more. And so there's like a we're we're trying to push the rope. We're trying to push action instead of pulling the rope would be creating a brand that's so delightful to interact with that people naturally want to talk about you anyways, because it was so different, it was unique. I mean, who gets a cookie gift in the mail or who you know, whenever they're at a community event, is passing out snow cones instead of lead forms. You know it's like. What ways can we really drive feelings in people? If we're focused on that first, the leads will come more naturally because people want to just organically talk about it. So I think, as far as it being memorable a memorable thank you you've got to incorporate again ways to release dopamine and make this fun. You want to create feeling and make this fun. You wanna create feeling. Feeling is memorable, A gift, a surprise, novelty.
Speaker 2:19:52
Another thing, a strategy that we use, is food. We think food is very strategic because it incorporates four of the five senses. I mean you feel it, you see food, you smell it, you taste it. I mean it's like they're eating a piece of your brand and experiencing that. And there's a lot of association that happens with celebration.
Speaker 2:20:14
Think about, like, whenever you're celebrating a graduation or some kind of anniversary or event, what do you do at that time? You use food, you celebrate and share food. Or maybe you're trying to build a connection with a new employee. What do you do to bring the walls down and build trust? Or maybe you're trying to build a connection with a new employee. What do you do to bring the walls down and build trust. You're going to share lunch, You're going to connect over a meal, and so food is.
Speaker 2:20:35
I think, at the end of the day, we've got to remember our humanity and that we are driven by feelings and emotional decisions. And if we can drive good feelings into customers, that, hey, we care about you and we want to create this incredible experience and it's not that you're saying that, but you're actually doing it in little ways here and there, that's what's going to make the thank you memorable. And there's no strings attached and it's unique and it shows that you really do, you really are grateful, and I think that strategy will pay off in the long haul through the organic referrals and the energy behind your brand name in the community.
Speaker 1:21:15
Yeah, there's a lot of things that you have to realize are impacted by by these, by this approach to things. Approach to things. Do you have a success story, Caleb, of anyone that maybe just you saw transform their business through appreciation marketing? I mean, I know I spoke to McWilliams earlier and we even changed a little while. We went from the soft-sided cookie to a tumbler filled with the cookies. So we even moved our stuff around. But I know you've got some other success stories probably that you could talk about a little bit.
Speaker 2:21:50
Yeah, absolutely. In fact, a sales manager just recently reached out and they had an internal Slack channel where they're chatting all of their team. And he chatted all of the salespeople and said hey, we just found out. The tough thing is it's hard to know exactly when you get an organic referral. And um, he's like hey, we just found out that, um, one of the sales was a doctor where who sold two systems. And uh, he, when asked how did you hear about us? He said, well, I was. I was, you know, at work and one of the nurses was carrying around a little cooler bag with your all's logo on it and I was in need of a system. And um, just asked the nurse about you. And so, come to find out, this nurse had gotten a cookie cooler gift and, uh, it had their branding on it and she's using this functional item. And that just started the conversation. And so he said she was really happy with you guys, um, and you know, seemed like you guys provide a great service. And so here the company is installing two more systems, um, from that organic, energized referral and we hear these stories all the time Part of what we sense from our customer base is that everyone says their customers are so delighted by receiving these gift packages and they want to know how to get more of them, and so we always laugh.
Speaker 2:23:18
I mean, the way to get another gift package is have another system install, right. But these people are rewarded for their business, for their actions, and they love it. And so another example is Simon Smart works. He's the marketing director for Rightway Heating and Cooling, and he was sharing a testimony of a man that reached out and said you know, he loved the cookies. Where can he get more of them? Where can he get more of them? And Simon was just saying at the end of the day, this man's water heater is in the garage. He's not thinking about it, but the memory of opening the gift package with his family is something that's going to stick with him for a long time and it's associated with their brand forever moving forward now that memory.
Speaker 2:24:07
And so we hear all these little success stories of, basically, companies creating advocates in the community, and what you're really building is the brand name in the community and what is the energy behind that brand, you know, and so it's a long-term strategy. We just celebrated many, many years with John Betlam Heating and Cooling, and they've done. They're in the Northeast. They've done thank you gifts for a long time now. It's part of their core brand and I think you see in these companies that gratitude is a strategic, long-term strategy and I'm not one to say that it's a short-term. You know you're just going to start sending a couple of gifts and that you're going to see results the next day. This is one of many parts of your marketing strategy where you are trying to make feelings along the way and energize your customer base so that people are organically talking about us throughout the community.
Speaker 1:25:08
Yeah, listen, there is a way that you get people talking about you and you work hard behind the scenes to get them to talk about you, naturally, like it's kind of this very weird juxtaposition of hey, I need you to talk about me, but I can't really ask you to talk about me without looking like I want you to talk about them. So I do these things and so I love these success stories because really it's you buy into the idea and as contractors we miss this a lot of times. When you look at different vendor partners not even just Gratitude Gifts, just any vendor partner you really have to buy into their secret sauce. What is their why behind? Why they think their product or their strategy works. So if you're going to use a company like Two Year Success, you have to buy into the strategy that is behind the gift. So you buy into that and you push forward into that so that we can make waves for our brand.
Speaker 1:26:08
Not everybody's ready to do that. I tell contractors all the time I'm going to hurt your feelings, you're not ready for this, you're not going to invest the minute that you start telling me that it's not worth $30, if we're bickering over $30 for a client. We're in the wrong headspace to really utilize companies and gratitude style strategies as a part of our overall marketing plan and gratitude style strategies as a part of our overall marketing plan. And so sometimes you just have to buy in and you have to go for it, budget for it, and know that the outcome is not necessarily measurable directly in new customer acquisition. Necessarily, you will see new customer acquisition from referral, but this is a long-term marathon brand building approach and a cultivation approach.
Speaker 2:26:53
Yeah, yeah, and I think what I love about you guys is you have the heart of a teacher and helping people understand why these things matter, why branding matters, why consistency matters over time, because, even though you might not be able to have a direct attribution right away, it is important for people to understand the long-term purpose behind different marketing strategies and understand the collective vision, because I've been there.
Speaker 2:27:24
I mean, we went through a rebranding almost 10 years ago and it was. It was very challenging for us to understand where, um, where the strategy was, and it really took us back to our roots and we thought, oh, we need something new, we need something shiny, we need, you know, direct, measurable results immediately. And what has actually happened was, a few years after that rebrand, we started realizing, wow, this is true, that we need to go back to our roots, we need to focus on customer relationships. We need to do, you know, focus on, um, our core identity, and and and, and. Push that, so I um, and and and push that, so I um, I need to cut that line. Lost my train of thought there.
Speaker 1:28:18
I do it all the time. That's how I saw it. I was like I do it all the time, you're good, you're good, but listen, let's. Let's start with this, uh, this one little thought. Um, so, caleb, one thing I know is that there is technology, right, and so everybody is jumping into, uh, changing the way that businesses is doing, are doing customer relations.
Speaker 1:28:40
So I don't know about you, but you turn on your social media feed right now and it's like we can automate this, we can AI this, we can type this, we can do a. Why take all your time back? And I'm like, yes, because take all of your time back, because companies like me, I want to just slide right in there and have all this personalization. And, yes, ai can trick people and make people feel like it's personal. People get smart and they start figuring things out, and so I will still be the company that's encouraging you to do thoughtful and truly human to human interactions. But what do you think about that? How do you feel like technology might be trying to steer contractors away from this?
Speaker 2:29:18
Well, it's very powerful and very useful. I mean, it can really help us automate the process, but I do see trends where we're losing touch with our humanity when we're trying to automate everything and it becomes so cold and impersonal. And part of why it feels cold and impersonal and personal crystal is because the the purpose behind it. People sniff it out. Not only do they sniff out the fakeness, but they also sniff out hey, you're trying to get me to do something. It feels it can actually feel manipulative at times, or like I mean they, they sense it, they can feel it. Oh yeah, and you know, the other part of why it might feel cold is there's nothing tangible to it. So, like you said, there's a lot of digital efforts and, at the end of the day, I mean we mean we're inundated with digital marketing and advertising all of the time, and so something that's unique and stands out is going to be a lot more memorable and you can use actual physical interaction as a way to stand out, and so I think it's worth it, whether it's sending a gift package or showing up at a community event and, like I said, being the first one to give value by delighting people, giving them some cotton. I mean, I saw a company giving out cotton candy. I thought that was a great idea. Associate that with your brand colors. Give out cotton candy, put your stickers on it. You make it in people's photo albums. It's a memorable impact that lasts forever with those people. It's just a little piece of interaction, but you're conjuring up those feelings.
Speaker 2:30:54
So we can use automation to streamline these efforts. And I think the key is automation can make it consistent. So, for instance, we've developed a lot of time and effort into creating automation connections with CRM software like Service Titan, creating automation connections with CRM software like Service Titan, field, edge, Housecall Pro, where, when you complete a job, we can fully automate a freshly baked gift package that's fully branded. So for that $30 to $40, not only are you getting a full-blown gift package, but you're automating it and it's easy for you. And that's the key. When you get busy during the heating or cooling seasons, you have all this opportunity to create powerful customer feelings, but you miss it because you're trying to just take care of the customer. So that's where automation comes in, to create a workflow that says hey, when we finish out a job, bake up a dozen cookies and send it fresh, and that's just going to happen like clockwork, and so I think there's a lot of opportunity with automation. At the same time, yeah, absolutely.
Speaker 1:31:55
Well, listen, what does to your success? Have any cool things coming up, anything on the horizon or anything that we should know that's coming up? You know, I'd like to be the first one to know.
Speaker 2:32:05
Yeah, absolutely so. We're always working on thinking through new ways to automate, new ways to help our customers send gifts also to like their employees anniversaries or birthdays but also really just doubling down on helping make it easier and easier for them to automate to their customer base, based on different job types, different dollar amounts, where even membership renewals, different ways for them to say hey, we appreciate our customers and we want to look for a way to delight them. So that's what's in process for us is constantly hammering out new ways to make it easier to delight customers. So we have a lot of fun here. I mean, it's pretty simple. Our gift center is actually we just finished it. It's a large, looks like a large, beautiful barn and it's connected to our offices, which is like a 1900 farmhouse. So we're pretty down to earth. We're just excited to bake some freshly baked cookies and send them and make people happy and associate it with these contractors' brands.
Speaker 1:33:11
Well, absolutely Listen. Businesses that thrive about growing and keeping a consistent flow of business. They understand that we don't just have buyers, people that are purchasing. These are true people and true customers. And so giving the gift of gratitude is so important. And, caleb, this has been such a good conversation, like I love encouraging contractors to shift your mindset around marketing. That's not just a hamster wheel of lead generation and you know getting in the boxing ring, that is digital, or you know having to buy this expensive mass media campaign across your county or across your area, but just showing gratitude and and making it more than just that feel good interaction, but like a true growth strategy. So you've given our listeners so much to think about. Well, listen, what do you think people should do if they want to learn more about you guys?
Speaker 2:34:06
Yeah, absolutely Check out our website, toyoursuccesscom, on our website to to your successcom, and we would love to schedule a phone call to discuss your current marketing strategies and how it might make sense or how, what automation workflow we could build out for you to target the right customer at the right time and send a freshly baked, fully branded gift package after you complete a job. So to your successcom.
Speaker 1:34:33
I love it, Caleb. Thank you so much.
Speaker 2:34:36
Thank you.
Speaker 1:34:37
Absolutely Like. This is wonderful to your success, is a powerful partner for service nation. I know that's how I met you guys. Great, you know, just a great partnership there. And so just a reminder from the yellow chair is a podcast that supports limiting marketing, your source for full service strategy, organization and branding for home service companies, and so caleb and his team are such a great addition to anyone's strategy. So again, guys, thank you for listening to another episode of from the yellow chair. We would love to get a review or a share. Make sure you're liking all of our social media channels. Have a great rest of your week. Uh, don't forget to keep sipping lemonade. See you next time.
