SERVICES

We’re a full service marketing agency for HVAC, plumbing, electrical, and any trades contractor.

Yeah, yeah… everyone is a “full service” agency, but what does that really mean? We know all the hats contractors and business owners have to wear. Our goal is to take as many of those “hats” off of your list of responsibilities, and to provide structure, organization, and action to your marketing strategy. We are an advocate for contractors, and are the middle man between you and your advertising vendors. We provide accountability and performance reporting to you for all your campaigns, website, and overall goals. And instead of doing marketing for everyone, and being a “jack of all trades”, we purposefully choose to primarily work in the service industry space, so we can be the master of home service marketing.

Do you struggle to juggle and organize your marketing?

Does whichever tactic that is screaming the loudest get your attention, while the others fall to the wayside? Are you discouraged because you can’t focus on running your business because you’re trying to figure out this marketing thing?

That’s where Lemon Seed Marketing steps in.

We are the strategist and organizer of ALL your marketing. We serve as your one point of contact and manage all your vendor relationships. We ensure everything involved in your marketing is working in cohesion.

Think of your marketing as an orchestra, and we are the conductor.

While each vendor, or musician, is the best in their respective fields, or instruments, they still need someone to step in and lead them to all play together.
If your website company, the violinist, is playing one song, but the direct mail company, the trombonist, is a beat behind, and your social media, the clarinet is just taking cues off the trumpet… the sound is a mess, your message is confusing, and you’re not getting the most out of your marketing efforts.

We create a strategic plan, or song, to tell your company’s message, and ensure all the tactics are working together to make a sweet, sweet melody.

Our account managers work with your team to set realistic, but measurable goals. We identify your key performance indicators (KPIs) and develop a plan to grow those KPIs. Whether your goal is increased revenue, more employee engagement, and retention, a spike in membership subscriptions, or taking over a new market, we’ve got the strategy and methods to make that happen. By setting measurable goals, we can see what is working and what isn’t, and rapidly adjust plans and funds to nurture the growing measures. Your account manager also helps execute your marketing strategy by working with your existing vendors or helping you find new ones, to ensure they are carrying out the strategy we’ve created.

We love to saturate a market through traditional types of advertising like radio, billboards, and direct mail. But, we also love being ahead of the game in all types of digital advertising. Whether it’s a PPC, re-targeting, geo-fencing, or social media play, we’re heavily advertising on the most booming digital platforms.

By layering all these different tactics, with a healthy mix of branded marketing and call-to-action advertising, we consistently tell a cohesive message and create a fool-proof plan for growth. Word of mouth and good business practices will only take you so far. Investing in a comprehensive marketing plan, with industry knowledge strategy, is the key to elevated growth.