Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement.
You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences, From the Yellow Chair.
Be sure to join the FTYC email newsletter, "Let’s Sip Some Lemonade”, where you can receive exclusive interviews, our bank of helpful downloadables, updates on content, and more!
SIGN UP FOR OUR
EMAIL NEWSLETTER
Looking for a visual for your episode? Want to see some highlights, features, and more? Head over to our YouTube channel!
Live @ International Roundtable 2023 with Kim Martin
In the virtual Lemonade Stand, we are live from Service Nation's International Roundtable in Nashville, TN. Crystal and Emily talk to Kim Martin from Service Nation!
Balancing Mom Life with Work Life
In this special release from the virtual Lemonade Stand, Crystal and Emily take a deep dive into being working moms!
Live @ International Roundtable 2023 with Carol Longacre
In the virtual Lemonade Stand, we are live from Service Nation's International Roundtable in Nashville, TN. Crystal and Emily talk to Carol Longacre from Service Nation!
Live @ International Roundtable 2023 with Michelle Hogan
In the virtual Lemonade Stand, we are live from Service Nation's International Roundtable in Nashville, TN. Crystal and Emily talk to Michelle Hogan from Dynamic Air Quality Solutions!
Live @ International Roundtable 2023 with Trapper Barnes and Kim Martin
In the virtual Lemonade Stand, we are live from Service Nation's International Roundtable in Nashville, TN. Crystal and Emily talk to Kim Martin from Service Nation and Trapper Barnes from Infinity Texas Air!
Squeeze the Most Out of Your Marketing with Juiced
In this special release from the virtual Lemonade Stand, Crystal talks about Lemon Seed's newest endeavor, Juiced! Learn how the Juiced program can help bolster your marketing strategy, provide creative insight, and cultivate a valuable community.
Behind the Microphone with Jackie Aubel
In the virtual Lemonade Stand, Crystal and Emily are joined by Jackie Aubel from ServiceTitan's "Toolbox for the Trades"! They discuss their most memorable guests, curating a company culture, and what it's like being on the other side of the mic.
Designing Your Design Career with Rachel Frary
In the virtual Lemonade Stand, Emily is joined by Rachel Frary from Lemon Seed Marketing! They discuss their paths to a creative career, advice for younger artists, and what goes into their daily projects.
What’s In Store with an Online Store with Lisa Forrest
In the virtual Lemonade Stand, Crystal and Emily are joined by Lisa Forrest from Contractor Commerce! They discuss the benefits and challenges of e-commerce in the trades and what Contractor Commerce can do for your business.
What We Wish Our Clients Knew with Kristen Kendrick
In the virtual Lemonade Stand, Crystal is joined by Kristen Kendrick from Lemon Seed Marketing! They discuss motivating your clients, developing trust, and what it's like having a bird's eye view of a client's business.
All About the Home Service Academy with Andrew Hall and Jared Rowe
In the virtual Lemonade Stand, Crystal and Emily are joined by Andrew Hall and Jared Rowe from McWilliams and Son Heating, Cooling, and Plumbing.
The Urgency of Urgency
In the virtual Lemonade Stand, Crystal goes solo to discuss urgency in the workplace, cultivating empathy, and ways to navigate bad reviews or relationships.
Developing Your Personal Brand
In the virtual Lemonade Stand, Emily goes solo to discuss personal branding, steps to take to identify and develop your community perception, and how to market your newly-created company image.
How Community Engagement Impacts Your Brand
In the virtual Lemonade Stand, Crystal goes solo to talk about community engagement, why it matters, and how it can help expose people to your brand, business, and message.
SEO and What That Means with Brittany Murphy
In the virtual Lemonade Stand, Crystal and Emily are joined by Brittany Murphy from One Thing Marketing! They discuss SEO and what contractors need to know about it.
How to Develop the Leader Within with Dan Dowdy
In the virtual Lemonade Stand, Crystal is joined by Dan Dowdy from Built For The Trades! They discuss how leadership and accountability can help improve your business.
The Potential of E-Commerce with Paul Redman
In the virtual Lemonade Stand, Crystal and Emily are joined by Paul Redman from Contractor Commerce! They discuss ways for contractors to get involved in the E-commerce space and the different strategies around it.
Rehashing Leads with Ryan Fenn
In the virtual Lemonade Stand, Crystal and Emily are joined by Ryan Fenn from Chiirp! They discuss ways to rehash leads using automation in your digital marketing.
Digital Marketing with Brianna Skiffington
In the virtual Lemonade Stand, Crystal and Emily are joined by Brianna Skiffington from Ad Leverage. They discuss the common mistakes that contractors make with their digital marketing.
Live at the Women of HVACR Conference with Kelly Rowlett Presgrave
In the virtual Lemonade Stand, Crystal and Emily are on location at the Women of HVACR Conference in Arizona. They are joined by Kelly Rowlett Presgrave from Work with your Handz.
WANT TO GET IN TOUCH WITH US?
Click here to go to our contact portal!