Engage: Not just a buzzword on social media!

Crystal and Colleen emphasized the importance of community-focused marketing strategies for businesses, highlighting the need for businesses to establish themselves as trusted experts in their local areas through content creation and social media engagement. They also discussed the benefits of community involvement and engagement, including increased brand reputation, social media engagement, and the potential for partnerships with other businesses and charities. The conversation ended with a discussion on the importance of gratitude, empowerment, and amplification in building lasting relationships and loyalty with customers and the community.