The Three Legged Stool of Marketing

When it comes to marketing, people usually have a love/hate relationship with it. Most of the people who love it work in the marketing industry, while HVAC contractors generally hate it. They hate it because they’re always looking for the silver bullet, that one thing that’s going to be “it” and catapult the business to the next level. But to even have a chance at winning, you have to have a plan, and the gumption, to keep playing even when you’ve had a few setbacks. To break it down in very simple terms, your marketing strategy should consist of 3 simple pillars. A three legged stool if you will. And if one of those pillars, or legs, is lacking, the entire strategy is wobbly, and not performing as well as it could. A cord of three strands is not easily broken, and neither is a marketing plan with these three elements.