REBRAND PROCESS

With a history of over 60 years, Rays Heating & Cooling represents both old-fashioned friendliness and modern, state-of-the-art service. Rooted in honesty, integrity, and doing things the right way, Rays strives to push its foundation and vision to new heights every day.

When the rebranding process began, we wanted to walk the line between a fun, friendly mascot and a sleek, modern presentation. We worked together to create the roadrunner, always running forward towards the future and ensuring your comfort never stops. With a fresh modern look backed by familiar smiles, Rays bridges the gap between yesterday and today - keeping your home up and running the whole way there.