Live @ EPIC 2024 with Jennifer Bagley
In the virtual Lemonade Stand, Crystal and Emily are on location at EPIC 2024! They are joined by Jennifer Bagley from CI Web Group to discuss SEO rankings, digital visibility, and the power of customer engagement.
0:00 - Digital Marketing Strategies for Contractors
10:26 - Effective Digital Marketing Strategies and Communication
19:54 - Investing in SEO and Digital Marketing
28:11 - Commitment to Content Creation
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We’ll see you next time, Lemon Heads!
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Speaker 1: 0:00
Oh, what's up, Lemonheads? Welcome back to another episode of From the Yellow Chair. I'm Emily and I'm Crystal, and we are live on site at the EGA Epic 2024 conference, and we have a very special guest with us. We are so excited to dive in chat with her. If you are looking for someone to give you the real talk, we've got your guests for you.
Speaker 2: 0:25
Absolutely. I know that with marketing, so much of our success relies on how good our digital presence is, and so if y'all want a little truth, we know the perfect person to share truth with, and I've learned a lot. The account managers have learned a lot, so I cannot wait for you guys to hear from her. We're going to introduce her in just a second, but in the meantime, let's sip some lemonade. Let's do it.
Speaker 1: 0:48
All right. So today in the virtual live lemonade stand we have the one and only Miss Jennifer Bagley from CI Web Group. What's up? Hey, hey, Hi. So, Jennifer, tell all of our listeners if they don't know you, or a little bit about your background. Give us a loop in. Everybody knows me.
Speaker 3: 1:05
I'm just kidding Good, bad or indifferent. Good, bad or indifferent there's a few words for that. I'm Jennifer Bagley, ceo of CRWebGroup, so we started this company in 2006. So we've been doing marketing for a very, very long time and decided to specialize when we got basically owned and occupied by not literally owned, but controlled by your time was owned yes, the HVAC, plumbing and home services industry since 2008.
Speaker 3: 1:33
We have about 350, probably eight more in the next two weeks full-time people. Wow, and it's everything digital. We don't do any print. I don't like paper. Well, that's what we're for. Yes, we help fill in the gaps of everything else. We don't do any print. I don't like paper. Well, that's what we're for?
Speaker 1: 1:45
Yes, I don't know how to we help fill in the gaps of everything else.
Speaker 3: 1:47
Yes, this is why this is such a perfect fit.
Speaker 2: 1:50
Yeah, yes, so I will say this. So from someone so Limit Seat deals with multiple digital vendors quite often, and so you know, and my clients will tell you if you want, like, hey, we're not going to sugarcoat it Like this is the way it's going to work, this is the way it's got to work. There is no ifs, ands or buts, and also I think it gives clients like they really can understand. I love that y'all operate inside of Basecamp, which a lot of our contractors will say. I have no idea what my digital vendor does for me every month. Well, ask and you shall receive, because Basecamp will light your life up when you realize, like, all of the things that are getting done behind the scenes for you.
Speaker 3: 2:34
So, seo, yep, that's a three letter word, not a four letter word it should be a four letter word for contractors.
Speaker 2: 2:42
We I know we stay confused because we're like I don't even know what that is. It's like something that goes on like smoke and mirrors. Right, a lot of contractors are like this is not real, it's smoke and mirrors. There's no way any of this is true when really, at the end of the day, it's actually a little stealthy. You have to have a little stealthy mode. So, search engine optimization. I love this analogy that you use, and I've heard you use it multiple times Yep, about a filing cabinet.
Speaker 1: 3:06
Yes.
Speaker 2: 3:06
So like how does this, how does that kind of apply to SEO?
Speaker 3: 3:09
All right. So let's go through the drill, let's do it. If you need something, what do you do? Google it, okay, and when you Google it, a big, giant file system opens up and you can actually see how large the file drawer is actually see how large the file drawer is.
Speaker 2: 3:25
Top left corner there's a little number it'll say 20 million out of 10.
Speaker 3: 3:27
You know 10 listings per page.
Speaker 1: 3:29
So when you google it and how many of you click on the ads I will occasionally, so they know that their ads are working, but only because I'm in the marketing space.
Speaker 2: 3:39
So well, really, you are, we're attuned like I'm not gonna.
Speaker 3: 3:42
I'm not gonna give me your non-marketing, non-marketing answer.
Speaker 2: 3:46
Scroll down until I see the first one. Okay.
Speaker 3: 3:49
Do you click on the maps? No, what if you need directions? If I need directions.
Speaker 1: 3:54
I Google it from my phone. Are you going to drive to an? Hvac store to go shop, okay, okay.
Speaker 3: 3:58
Are you going to find a website on page one of Google?
Speaker 1: 4:01
Yes.
Speaker 3: 4:01
And if it looks like a DIY project, what are you going to do?
Speaker 1: 4:04
Next If it looks like their kid built it.
Speaker 3: 4:05
What are you going to do?
Speaker 2: 4:06
Next.
Speaker 3: 4:06
If it's hard to navigate or doesn't work on your cell phone, what are you going to do Next?
Speaker 2: 4:09
Move on.
Speaker 3: 4:21
If you can't tell who they are, what they do, where they do it, how they buy, than most marketing and advertising companies.
Speaker 1: 4:27
Because they're your actual consumer.
Speaker 3: 4:30
Yes, I will go through this. I speak to thousands of contractors like you guys on an annual basis and I'll go through that entire scenario, the entire audience. I'll have a thousand people in the room. They'll all answer the exact same way. I'll say how many of you are going to skip down to pass the first 10? Everybody puts their hand down and then immediately someone will say when should I launch ads? And I'm like what the heck just happened.
Speaker 1: 4:58
Is this the Oxygen?
Speaker 3: 4:59
Immediately, right after this whole scenario, and I'll make them look around, look at the audience. How do people? They go to google, they do a search. They probably are going to skip the ads. Majority, except the one percent of marketing and yahoo. People who like to charge their competitors 40 bucks shout out to yahoo. Sorry, right, and you're going to find a website on the first 10 listings and it better be the best.
Speaker 1: 5:21
Yeah, and then you have to immediately show me what I need. Yes, so, but you gain so much inferences about the validity of how great their service is going to be, how much their expertise is just about where they rank and how and how it actually looks on their website, even the cost of their services when they click on that website.
Speaker 2: 5:37
So again I have. We have contractors all the time who are like. I'll get to SEO later, I just want to do paid ads.
Speaker 1: 5:44
Why do you think it's because they can't see SEO.
Speaker 3: 5:46
No, it's because we have a McDonald's drive-through version of wanting things immediately. You want an easy button. Guess what, buddy? Growing a business isn't easy.
Speaker 1: 5:54
We told you how much y'all.
Speaker 2: 5:59
I'm sorry. I'm sorry, but if you take the easy button.
Speaker 3: 6:02
you're going to have a panic attack all the time because you're tomorrow, things can change with paid ads. You're going to have a panic attack all the time Because tomorrow things can change with paid ads.
Speaker 3: 6:07
Well things did change in Q1 of 2023. Things changed 200 times a year. The volume dropped, yes, demand dropped drastically, but on top of that, you're going to have the highest cost. So you better have the best pricing, you better have the best service, you better have you better answer the phone. You better have the best of the. If you have the worst consumer and I'm sorry, but it's the worst lead that comes in is from a paid ad we do paid ads, so it is what it is. However, you're going to get the worst consumer that wants the lowest price is literally going to call and be like how much does it cost? I just want to know how much it costs. So I think we should drill into building a business Like how do you even approach digital first, and usually the starting point is the assessment isn't done up front.
Speaker 3: 6:53
Where do you want to do business? Do you have a market analysis? Does market analysis include where you have a physical location? Where do you take missions and dispatch from home? Where's the majority of your primary existing business? What's your database and brand? Where do you have the majority of brand awareness at right now? Then, what other cities do you want to do business in? Then? What do you want to sell? I have an air conditioning business, a heating business, a heat pump business, a boilers business, geothermal business business. Right, we can keep going. Now, those are products, but you're not competing with product companies. It's not a e-commerce site. You don't want to compete with Home Depot and Amazon and everybody else.
Speaker 3: 7:26
So now we need to talk about. What are the services? Service, repair, installation replacement, maintenance, tune up and so forth. Now you start doing the math what do you want to sell? Where do you want to sell it? What's the service? And you're doing a cross-reference of do I have that inventory in my store, in my website? Do I have one page for everything I want to sell? In every city I want to sell it, and now you can put it in the right drawer and then it needs to be the best and the most popular to get into the top 10.
Speaker 2: 7:49
So now, what happens is, though, is like it really forces you to I call it itemize your services. So I know like, anytime I'm getting ready to set up a client with CI Web Group, I'm like now, listen, let's go ahead and start making a list of what we want and where we want it, because that's the first thing they're going to ask. It also determines your spend, so I'm like, listen, they're a business too. So like they tell you we charge this amount to do this thing, so let's start building out. I can tell you what you're going to spend with CIO Web Group. This is how we're going to do it, and what it really does is.
Speaker 2: 8:18
It forces the contractor to say you know what? Do I want to spend money on dug cleaning right now, or am I? What? Are you really trying to grow? I'm trying to drive, build the plumbing side of my business. It's a new business, okay, so this is a long-term approach, right? So we are not going to see immediate response from this. We will see good, steady growth, but we should. We're not going to see, probably, immediate.
Speaker 1: 8:39
Well, and then it also makes them like really think about all that, because they all have those jobs that like, yeah, we can do it, but like we don't really like to do it a lot or whatever. Okay, so we're not going to optimize for that job, leave it alone. Yeah, what is our priority?
Speaker 2: 8:49
well, I mean, our favorite thing is like our social media team will go through their website and they'll say oh, installing water heaters. And the client will be like we've never installed water heaters. Why would y'all think we installed?
Speaker 1: 8:59
no money, we'll start here, on this page, right here on your website it says we proudly install water heaters and repair refrigerators repair refrigerators we need to get with somebody. Get that taken down. Yeah, yeah, that needs to be taken down.
Speaker 2: 9:11
So I'm like, well, you're paying for it and you don't even do the service. Yeah, so I love this, though that it really in my mind, in my mind. Okay, it simplifies and categorizes things so that I can understand how to send. How do I communicate better with you guys, like what I'm trying to grow? So I added a plumbing division. You need to add SEL.
Speaker 3: 9:28
People will be like I'm getting ready to launch plumbing and I'll say, friend, you need to launch SEL, right now, six to 12 months before you launch, and not just plumbing, you need to add plumber in pick the locations and you need to add plumber jobs in pick the locations Because you jobs in pick the locations, because you're going to need to hire staff and you're going to need to get in front of consumers who are searching for a plumber.
Speaker 2: 9:49
Listen, let me tell y'all our redneck story. So when buckle up y'all? A texas company that shall remain unnamed, that does not have my maiden name in it, when we got ready to move our services over to ci web group, we were doing this stuff and we were like we, what about hot water heaters? And the CI team was like a hot water heater and we were like yes, they're like so we're gonna heat hot water.
Speaker 2: 10:10
And I was like, well, that's, I don't know, that's just redneck stuff. But sure enough, we searched it like literally it was had search volume, yeah. And so they were like, okay, y'all win. This is crazy, but that it was because it is particular to that market, to our market. Hot water heaters is what people say.
Speaker 1: 10:26
Well, and that's where you have to have this relationship with your digital vendor For you, who lives locally and has that local insight, the nomenclature. You have to share that with your digital agency Because they don't live right there in Timbuktu, so it has to be an open communication push and pull with each other.
Speaker 3: 10:40
Well, it's the same thing on your I. I have another one no-transcript search term. He wound up getting in in homes and doing a complete evaluation of all of their other systems that they had in the house because people were searching for because he paid attention to his own market, and that's the information we need from our client this is why why I tell every customer well, mike's better at it than I am.
Speaker 3: 11:28
He will tell them you better show up, suit up and participate Like I can't care about your business more than you. This is where all parties have to show up more with more than an appetite, like you've got to come to the table as hungry as we are. Yes, yes.
Speaker 2: 11:47
That, yes, that's a big deal, absolutely so I think here, the lesson that I learned about SEO is to be intentional and to be targeted and to be organized. With how I want to grow my business and then giving SEO time to work, it's like rising dough you have to let it sit, you have to let it work and you have to invest in it with understanding. I say this all the time when you get ready to have different tactics for your marketing, you have to understand the expectations per tactic. Yes, because every tactic should have a different expectation. So PPC to me should be a quicker expectation.
Speaker 3: 12:12
Yeah, I should see a quicker response.
Speaker 2: 12:14
I should see a quicker response, that direct mail should have a different response Billboards, totally different expectation Correct. But you're going to agree with me. I already know. I already know because we already had this conversation. But you're going to agree with me. I already know. I already know because we've already had this conversation Clients that are better branded, with better mass media, with a more consistent branding strategy how do they perform?
Speaker 3: 12:31
It's a halo effect and the data continually shows better. So you can't measure one to one, but the halo effect. We can take two companies, same location, same marketing strategy, same spend. Same location, same marketing strategy, same spend. One has a brand awareness in that market through all these other avenues, the other one doesn't. This one will always outperform the other one, and it's it's apples to apples plus brand.
Speaker 2: 12:57
Yes, well, and we say this all the time like, people want to do business with people that they know, love, like, and so if you will show those sides of yourself on mass media with billboards or radio or TV or even digital things digital, you know, audio everywhere, style things, um, and get on social media and show who you are and what you do, when they see your ad or they see your listing, they're like I know those people. So it really works together.
Speaker 1: 13:18
So now, jennifer, I got a question for you. So what about some contractors? Cause this is very common they're going to have what I call like an adjective as their name, like professional heating and cooling, or emergency heating and cooling, or fast heating and cooling. Is that a good name for branded search? Are those also keywords that other competitors are searching? Because it's just a, it's an adjective, yeah, yeah.
Speaker 3: 13:41
I'm not the branding girl.
Speaker 2: 13:43
Well, so emergency heating and cooling.
Speaker 3: 13:45
So Google used to used to give preferential to what's called an exact match domain. Ok, not so much anymore. So we used to own thousands and thousands of domains that we'd buy domains for the exact. Now I'm like, ok, listen, if you're completely obsessed with buying domains, to stop, because it really doesn't have a value.
Speaker 3: 14:05
It doesn't have a value. It doesn't have the value Google's not going to. Because you were smart and bought a $12 URL, you're going to be in the top 10 of 20 million other. It doesn't make sense. Google's looking for how authentic it is. Do you have what the client needs? So if you don't have mass amounts of content and authority and you're serving a purpose and you're answering consumers questions, see, I'm struggling here. I'm almost pausing because we're sitting up here talking about today's Google.
Speaker 3: 14:36
This is the basics right, it's good. We're having yeah, we're having this. This conversation that is so elementary. I should not be having a conversation about if I'm going to go to business in any industry or business that I make a list of where I want to do business. I make a list of the services that I want to sell, I identify how consumers are searching for them and I make sure I'm present to those consumers when and where they search.
Speaker 3: 15:01
Yes, that should be fundamental. Fundamental. Yes, because what we should be talking about, they search. That should be fundamental. Fundamental, because what we should be talking about maybe another podcast is the fact that I'm going to be walking through my house soon and say hey, google, can you find me the best heating and air conditioning company? One would be certified. I want to make sure that they have a warranty in place. Really looking for a high efficiency heat pump side discharge, I need two of them. I want to make sure they have the best reviews and that they have financing available, and I want to make sure their technicians are at least. They've been in business for 20 years and AI is going to go through a generative search and if that content not just AC repair and blank, but if you don't have massive customized details related to how a consumer thinks, you're not right now. We should be preparing for the future. We have an entire army that's all preparing for SGE, making sure that we're sitting in an AI search bucket Let alone, I should probably be listed on Google.
Speaker 2: 15:56
This is why you have to get with a company that is forward thinking, that helps you know what they need, and then you've got to give them what they need. So it's just like I appreciate the honesty here Like, listen, what we say today literally could change in 24 hours, 10 hours, two hours. It could literally change. But as of today, right now, you just have to focus on the fundamental what is the actual goal of your digital presence and you let the professionals figure out how you're going to get there. But you also have to listen to their advice about. You know, we have to have everything we get. You've got to get reviews, you've got to get things on your website, we've got to have local content and it is. And you know we just sit back and like, well, I don't know why my web company didn't do it, and I'm going to say well, probably because you make one out of every five meetings and the meeting that you do make are distracted, not answering, not listening and not providing feedback 40% of your calls are not answered.
Speaker 3: 16:45
What happens on the evenings? What happens on the weekends? What happens after 5 pm?
Speaker 2: 16:49
when everybody gets off work, that's what happens. Y'all mess it up. I'm sorry.
Speaker 3: 16:52
What happens when you are spending money on ads and you get a they call in for a competitor. Do you CSRs know how to handle that call?
Speaker 2: 16:59
I mean, there's oh, I saw on the Facebook groups the other day somebody posted on the Facebook groups the other day somebody posted how can I get my competitor for buying my name? I think that should be illegal and I'm like dang. I call that kind of sneaky, but I'm here for it, it's called a conquest campaign.
Speaker 3: 17:13
How about this? We've got clients that are fully targeting a specific address for a competitor of theirs and every time those technicians go to work, they're running an ad based on that geofence, that shows them that they're recruiting with a $10,000 signing bonus, not putting a billboard in front of their facility. But when you go to work, you're now going to get ads. When you go check your Facebook or go check the sports or go check the weather, that says we're recruiting technicians. $10,000 signing bonus, full benefits, four weeks paid vacation. It has all of this stuff, all you got to do is go to work, so this gets dirty yeah.
Speaker 2: 17:52
And it does feel dirty. But really this is strategy and this is how people are interacting. Like you know, if you work somewhere else and all of a sudden you see the ad, you know like big companies have been doing this forever. You know you search like your local target. You know who's going to buy an ad walmart, yeah, and you know I mean there. This is not a a rocket science type thing, this is just you got to play where the people are. You got to play where the people are. You got to go where the people are. That you want and need and we don't like it. It doesn't necessarily feel great, but there's nothing immoral or unethical about just running aggressive campaigns. The problem is you got to come to the table. A lot of contractors are so strapped for cash we're cash poor that we really can't hardly invest in anything right now because a lot of times so when we've looked at different companies, the owners are taking a lot of time.
Speaker 3: 18:42
Huge paycheck, huge paycheck. I see the RV in your storage facility behind there and I'm like, well, you have a speedboat and all that, but you're like, oh, there's no way. I'm going to have to lay somebody off.
Speaker 2: 18:50
Yeah, and I'm like man I hate to hear those things because it is really a balanced approach. And listen, the first five years are in business. I bet you don't make a lot of money. You're probably not going to make a lot of money because you should be in gross mode. Yeah, you know, heck, we deal with that at lemon seed. We're like we can do it, we can do it, um, and it's mainly because we understand the importance like, and we're b2b well, so we're being in office, but like you said at the very beginning, years I had my son.
Speaker 3: 19:17
it was either I couldn't pay payroll or, and I wasn't, I wasn't paying myself so I could pay my office rent. So I packed my son up and my dog and we moved into the office and I made him a really cool bed under the little conference table and we gamed out and we showered at 24 hour. Fitness Like being an entrepreneur is no joke. And if you don't have the guts to put everything into it everything into it to grow your business, I mean good luck.
Speaker 1: 19:47
Put your money where your mouth is and I know, Like you said at the very beginning, like that McDonald's instant gratification we're. So what is it right now? I need this right now. Bad habit.
Speaker 3: 19:54
They can't see the build. Bad, bad, bad, bad, bad. Yeah, you got to invest. I don't buy stocks when they're high, right. When it's low, I invest, I invest, I invest and I don't trade it out the second the stock market goes up and take my money and cash out. I keep investing. Every time it drops to bottom, you invest. You don't pull out because demand is down. You invest and you keep it in and you keep investing in permanent assets that create compounding interest impact on your growth and you double down again. Yep.
Speaker 2: 20:26
This is not a game for the weak, it's really not. And we get young contractors in here who are like man I'm starting this company and I have no money. And I'm like man it's hard for me to tell you what to buy a good pair of nikes well and hit the street.
Speaker 3: 20:39
Hit the streets, do what we did you shake hands, hobnob, and go to networking events, smile, whatever anything and a lot of people are throwing money at things that I'm like.
Speaker 2: 20:48
This is not like. Literally, I will tell people this is not gonna work. You said the other day about ppc. Yeah, we were talking about ppc and jennifer was like listen. I said, just lay it out straight. Like what do I need? What should I be telling clients? And you're like man, monday through friday, three hundred dollars a day, that's it.
Speaker 3: 21:02
If you don't have it, don't do it thousand dollars a month.
Speaker 2: 21:04
Some people aren't even spending three thousand dollars a month on digital it's math.
Speaker 3: 21:08
Yeah, if it's 50 bucks and you're if it's I need a whole other episode for this. It's math, you, you can divide the total number of hours, total number of days by your total budget and you can figure out whether it's working or not.
Speaker 2: 21:22
Yes, yes, you can. You can so SEO. So people should invest in what they can invest in and they should have open conversations with different digital vendors. You know limit seat. Our goal is to always put you in front of three vendors.
Speaker 1: 21:41
Odds are you're going to pick the same one.
Speaker 2: 21:42
We would pick, but we like for you to have the good connection. So you know what I'll say this ask lots of questions, well, and I'll tell them. Like, listen, if you don't want your feelings hurt when you sit on a call with ci web group, let me use them, because you're sitting here when you sit on a call with ci web group like they're not here to sugarcoat and tell you stuff that's not going to work, so that you feel good about how things are going to be like. If you want to grow, this is what we need to do. I'll look at your website. This is what's happening. We're not here bashing other vendors. We're not here bashing other website people. It's just like hey, so I'll look at your website. You got six pages optimized, you know, but well, I paid for a 20 page optimized website. I don't know what to tell you and either one.
Speaker 3: 22:11
Either one of them can't do more than a quarter to a half million dollars in business here. That's another.
Speaker 2: 22:16
It is uncanny. Jennifer will be like what is this company? A million dollars? I'm like how do you know that?
Speaker 3: 22:20
I can tell you exactly how the size of any company and I'm like this, I don't need to even meet them well and it's.
Speaker 2: 22:26
It's just a good policy, like just check around, hold your digital vendors accountable more than anything. Just communicate with them when you're not working. But but odds are, I'm going to tell you contractors. So listen, you are just as responsible when they're generating leads and you're not answering the phone and your team can't book calls and your people can't. Well, I got 25 leads, but they weren't good leads. Well, they weren't good leads, or your tech was not good in the home, like let's you know. So the goal of this is the goal of your digital vendor is to provide opportunities.
Speaker 1: 22:58
Marketing will not fix bad operations.
Speaker 2: 23:01
No we say that every day of our life, like it's just not going to work. But last thing, you always tell me this one little thing that people can do to just look at their website. I feel like fancy, it's a little basic thing, it's easy, it's easy. So what do we do? So?
Speaker 3: 23:15
if your website is your digital store, you need to evaluate your inventory list. To evaluate your inventory list what's available for Google to sift and sort and possibly present if it's popular enough. You're going to type in in Google SERP, you're going to type site S-I-T-E colon and then you're going to put your website address no www, no HTTPS, none of that garbage, just site colon, my websitecom no spaces. Hit enter. That's going to show you what Google sees as your available inventory list and then you can start analyzing what are the titles of those things.
Speaker 3: 23:54
So if I want to sell this iPhone, but I call it a rectangle device that you can talk on with people, if no one's looking for it ie no one's looking for cooling, no one's looking for financing, except people wanting home loans and hard money loans and business loans and everything else. No one's looking for careers with your company. They're looking for plumbing jobs, hvac jobs, like. I can go through the laundry list of thousands of things that shouldn't be in your inventory list that are just labeled improperly Fix label based on demand. It's all math, it's all data, it's all validated. You can, when you ask the question okay, I'm going one more Just slide it in.
Speaker 1: 24:32
You're fine.
Speaker 3: 24:33
We're ready. Okay, so when? When? The best question with uh contractors and SEOs is they'll ask well, how long does it take me to get on page one at Google?
Speaker 2: 24:41
for what?
Speaker 3: 24:42
where. So when you when we were talking earlier about Google being a giant file drawer again this is math. Go to Google, do a search AC repair in Houston there's 200 and something million pages in that drawer. Now go look for AC repair in Conroe Now there's only 20 million pages in that drawer. Now go look for AC repair and Lufkin, and now there's only 4 million pages in that drawer. Whatever the total number of pages are, that's what you have to beat.
Speaker 3: 25:03
So when you ask somebody, how long does it take me to get on page one of Google A?
Speaker 3: 25:07
They better know their numbers. They should know because they've got thousands of companies they've done business with across all of North America and your market and they understand how long it takes them and they're confident in their answer. And two, you need to realize that for every service in every city there's a different number of pages you have to beat, so it takes a different length of time. So you want to have a balanced approach to that inventory list where I'm going after things that I can generate cash quick and I'm playing my long-term game. These are a larger market, more competition, higher demand, larger number of households in this market and I know it's going to take me longer to get to page one of Google and start cash flowing on that investment. And then here's my small one, duckless AC in Houston, where now there's only 2 million pages in the drawer. That's a cakewalk and I can get onto page one faster and that's going to be my cash machine to help me fund my long-term game. It's all math.
Speaker 2: 25:57
It is and it's, it's just strategy and it feels like a lot, but that's why you have to trust the professionals.
Speaker 3: 26:03
It gets easier the longer you work with us. The problem is jumping company to company, to company to company. I call them jumpers. It's the worst. You keep starting, keep starting over. Find the best of the best. If you're trying to be a $10 million company and you hire an agency that's got four people and hasn't seen their first $2 million yet probably going to have a hard time getting there right.
Speaker 3: 26:25
You're probably going to have a hard time getting there If you hire a company that's in your backyard and it makes you feel cozy and comfy like a teddy bear, because they're local and you can touch and feel them. Hi, crystal, yes.
Speaker 2: 26:37
She is rubbing her nose and they don't under. I am rubbing my nose. I'm telling you, though, I look at this all the time, like when I interview clients and I'm like okay, so tell me about your wife Well, it's my cousin. And I'm like oh, here we go. Triple F's.
Speaker 3: 27:00
We all do position right. We've been the preferred agency for the world's largest manufacturer and over 200 distributors, says my client, for over 10 years, so that's the best direct feedback you could get. Is we're able to see what does our marketing efforts produce as far as a return? Yes, does it move boxes? Does it increase sales? Are we in a down market where demand has dropped but they're still flat, so they've been able to maintain compared to everyone else who's tanking right now yes, you know absolutely.
Speaker 2: 27:33
So. So much this. We can make 17 episodes. Yes, this is a digital episode. So, jennifer, if people do want to hear more about CI Web Group want to get in touch with you, like, how do they do it?
Speaker 3: 27:41
Call you. Oh, that is true, Call them and see and I shall make a referral. We're all online, so go to ciwebgroupcom. Yep Find us online, yes, and they have a great team and they're kind of they're kind of like the personal trainer once in a while you wish you didn't hire. They're like no, you're not going to sit on the couch today, you're going to get up. You're going to show up.
Speaker 2: 28:04
You're going to show up also, like I noticed that you've been doing lots of webinars free webinars so they can follow ci web group on social media. You're posting all of those there, um, and so a great opportunity to learn, but a great opportunity for you to learn. I've been like you just had one. I see you already got another one going.
Speaker 3: 28:19
It's my personal commitment. I do a lot of events, but I don't produce a lot of content, and so I've been following you guys and I'm listening and I'm learning and I'm committed to change and evolving. So I am going to personally commit to producing content that is free on a regular basis.
Speaker 2: 28:36
Wow, thank you for being my motivation.
Speaker 3: 28:39
Well, iron sharpens iron yes.
Speaker 2: 28:40
That's right For me too, absolutely so, guys. Well, if you have loved listening to our episode, we would love a review from you. We would love for you to follow us on social media. Any way that you'd love to listen to us, let us know what you'd like to hear more of.
Speaker 1: 28:51
Yes and thank.
