Mini Brands with Marketing Enthusiast Ava

In the Lemonade Stand we have Crystal and her niece, Ava, talking about a marketing tactic that has spread worldwide and into the hands of kids. Mini Brands.

Imagine a ball that you open to find inside, a toy of your favorite brand, company, food item. These Mini Brands, by Zuru Toys, are purchased with a surprise inside and can be collected for amusement.

Companies like Disney, Oscar-Meyer, and more are using this collaboration with Mini Brands to get their brands into households in a whole new way.

What can we learn from mini brands?

• Alternative ways to get families involved in your business

• Investing in future generations who could become future customers

• Find ways to engage directly with the customer in a personable way

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider the following and drop a review if you enjoyed this episode.

We’ll see you next time, Lemonheads!