Why A Well Branded Maintenance Plan Can Help Really Build Value
Do you ever find yourself being a part of all these benefit programs? First, you have your favorite coffee shop then you have your favorite retail store all because you wanted that initial discount. Well, even service companies have membership programs and to a consumer, they are really beneficial.
In this episode, we talk about maintenance programs and how we, as contractors, could really ramp those up with refining, internal promotion, and marketing of the benefits. If you listened and liked our branding episode (episode number 1) you will enjoy listening to the tips and tricks on how to build or revamp your maintenance program.
In this episode you will hear our hosts discuss:
Why do we do memberships?
It’s all about the name! Let’s create something for the people to get a connection with that resonates with our brand
Perks of the program - how you word the perks matters immensely
Presentation of the plan
Promotion of your club
If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.
Please consider the following and drop a review if you enjoyed this episode.
We’ll see you next time, Lemonheads!
