Why PR is the Most Underrated Marketing Strategy with Heather Ripley

In the virtual Lemonade Stand, Crystal and Emily are joined by Heather Ripley from Ripley PR! They discuss the following topics:

4:00 - Marketing vs. Advertising
7:53 - Tips on Getting Your PR Noticed
11:33 - Resonating with Your Community
18:50 - How PR Has Changed Over Time
23:40 - Handling a Crisis
27:26 - Preventing a Crisis From Taking Off

If you would like to get in touch with Heather, her email address is hripley@ripleypr.com - be sure to check out her new book, Next Level Now, anywhere you get your audiobooks!

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We’ll see you next time, Lemon Heads!