No-Nonsense Marketing for Service Trades with Amber Gaige
0:00
Maximizing Marketing for Service Industry
10:28
Navigating Marketing Misconceptions and Strategies
19:30
Effective Branding Strategies for Service Industry
26:34
Building Brand Identity for Service Companies
Discover the secrets behind effective marketing for the home service industry with our dynamic guest, Amber Gaige. With roots as a plumber's kid in North Texas and a marketing career that reached national acclaim, Amber shares her remarkable journey and the lessons she learned along the way. We promise you'll walk away with actionable insights as Amber introduces her "four C's" of effective marketing, which are crucial for contractors looking to stand out.
Amber and I dive into the world of marketing misconceptions that often trap contractors, like relying too much on instinct rather than data. We discuss how aligning marketing strategies with operational goals can transform ineffective efforts into powerful growth drivers. You'll learn why it's essential to trust marketing professionals and set clear revenue and efficiency targets to ensure your business thrives in the competitive home service landscape.
Shifting gears to branding, we emphasize the importance of establishing a local presence before pouring resources into paid advertising. Through engaging stories and practical tips, we explore grassroots strategies like community engagement and memorable mascot marketing. Amber’s valuable advice for new businesses, including her book's insights on branding and marketing plans, rounds out the episode. Don't miss out on the four C's: clear copy, consistent branding, customer demographic understanding, and channel management, all designed to propel your service company to new heights.
-
Speaker 1: 0:00
What's up, lemonheads? Welcome to another episode of From the Yellow Chair. I'm Crystal and today, in the virtual lemonade stand, I have such another ball of energy. So if you love Crystal's energy, you're going to love my guest energy. If you are super turned off by energy or it stresses you out, you might want to press skip, but we're going to bring all the energy. Today we're going to talk all about marketing. I can't wait for you to listen to how we take no-nonsense marketing for service and in the trades. With my friend, amber Gage, let's sip some lemonade. Ah, amber, I'm so excited to be in the lemonade stand today with you. I think I met you at was it a Service Titan event?
Speaker 2: 0:52
It was where you totally rocked your presentation in Austin, texas. I became a lemonade fan right then and there Became a crystal addict. Not crystal light, but crystal full on crystal attic. Right in there, girl, I was just jamming out to your intro music. That was awesome.
Speaker 1: 1:10
Oh, girl, it's a little. It's a little pump up. Well, I will say this Amber, I even told Lapita today when we were organizing and getting ready for today's call. I said Amber is a ball of energy and listen. I love to talk about, of course, marketing and home service industry and branding and strategy, and so I feel like we're going to kill all of that today. But I start almost every episode off where I have a guest with something along the lines of Amber why should anybody care what you have to say? Tell us a little bit about yourself, like why you have some authority in this space.
Speaker 2: 1:45
Sure, yeah. So I'm a plumber's kid, a PK kid that grew up on the back of my daddy's backhoe here in North Texas and literally grew up from the school of hard knocks because I was too little to operate the equipment right. So it was like, well, the girl in the office and she can do some marketing and stuff. So I grew up with our companies in our home. I grew up with our businesses scaling to the point of having 217 employees in four different locations. I've seen it, I've done it, I've worn the t-shirt, I've delivered my fair share of water heaters, and throughout all that, what I realized was marketing for the trades is its own animal Crystal. You know that, you know that background HVAC, et cetera and so I just feel like if you're going to pretend to market for the trades, you better have some passion for the people in this industry Absolutely.
Speaker 1: 2:36
And you know, like I will, I'm I'm hyper sensitive to the contractor side because, like you, hashtag trade baby. Like my grandfather, then my dad, now my brother, they've all worked. I remember the days when my dad was working I call it shift work, but like long hours fixing air conditioning units and all gone during the summer and I remember how much hard work it took. And then I also have seen the business side of things, the financial side of things, where you're trying to feed people well and do well and, you know, have reasonable pricing and all of that just really can be very taxing. But I know that you are passionate, as am I, about contractors, about the home service industry, like you said, and I just think it's really important that we kind of you, have a little bit more exposure than you know, traveling through different industries than just than just home services, right, like, don't you have a little bit of a journey yourself? That's true.
Speaker 2: 3:39
Yes, start HVAC, plumbing, pest control and electrical companies.
Speaker 2: 3:44
Here in Texas, I actually built and scaled my first marketing lead generation company in five years, and so when I started the company in 2013, it was my daddy calling me into his office going, hey, we're gonna start a marketing company and you're gonna run it and have a nice day.
Speaker 2: 3:59
It was like, okay, well, I'm doing all these other things right. And then by the time the company sold to private equity in 2018, we had scaled to over 5 million direct mail guidebooks across the country and we had the top five home service agencies or top five home service categories all throughout the book and we would independently vet them and then mail those guidebooks to homeowners. So I had quite the journey, from going to entrepreneurship and then playing in private equity and having to scale national companies all across the US on behalf of franchisors and franchisees and our own brand, and really looking at lead generation from a national perspective as well as a homegrown, grassroots perspective. And after all that, I became a mama and decided that, while private equity is wonderful, and it has a great purpose for the trades.
Speaker 2: 4:57
I needed to be a mama first, and that meant going back to my entrepreneurial roots, and that's what I write about in my book is my system of marketing for the home services in the trades, and it just became an international bestseller.
Speaker 1: 5:10
Oh, my gosh Congratulations. That's fantastic. Well, listen, I know it's little. Listen, I'm here for anything that helps me memorize a strategy, a thought, something like that. So I would love to hear about these four C's of effective marketing framework. I know you have different components. How do you apply that to the trades? Like? I just want to listen to all of that. If you could just explain those four C's for me, yeah.
Speaker 2: 5:36
Well you know, crystal, I love a good system. I'm a systems girl and, like most of our friends in the trades, you're operating your business in a system, so the same should be said for marketing. So the first C in the four C's effective marketing is copy. You and I are both familiar with story branding. You see my plaque in the background. I'm a Donald Miller fan. Your copy has to be incredibly clear so that you don't sound like every other contractor on the block. So the first C is clear copy. How do you talk about your business so that people will listen? The second C is consistent branding. It's not enough just to have a sign on your truck anymore.
Speaker 2: 6:14
It used to, but come on, I'm preaching to the choir, right.
Speaker 1: 6:18
You got to have a beautiful branding.
Speaker 2: 6:19
You got to have a beautiful logo. You got to have that tagline. People need to be able to see you, know you, love you and do business with you again and again. So branding is its own can of worms, making sure that you are consistently branding your company. The third C is customer demographic. Not everyone is your customer. I'll say that again. Not everyone is your customer. So you have to know who your ideal customer is so that you can strategically align your marketing investment to that group of people that's most likely to do business with you.
Speaker 2: 6:52
I like to tell my friends all the time you don't go deer hunting with a shotgun and you don't go catfish hunting in the ocean. You know that you got to make sure that your marketing dollars are specifically targeted to that group of people that's most likely to be your customer. And then the fourth C is channel management. You and I both know that we can be great technicians, but if we cannot get a repeatable system to serve our clients again and again and again through an effective sales channel, then we're not going to stay in business for very long. Correct? So my clients and what I talk about a lot in my book is marketing in and of itself is great, but if you follow the four C's consistently and you put your attention in each one of these C's, then your marketing scales rapidly, yeah.
Speaker 1: 7:39
So I tell everybody, you know my key to people say what is it? What are people doing right now? And I'm like man, really, all marketing works. I know that that is not. People are like oh, this didn't work for me and this didn't work for me. I get it.
Speaker 1: 7:51
But what I also want to say is, at the end of the day, consistency is what's works, what works. Let's choose a path, let's choose a strategy and go to town with that strategy. It's when we start diversifying and making things too thin, it's when we start separating from our brand. It's when we start having confusing messaging and hopping all over the place. Like I mean, I'll have people that come to Lemon Seed and then I will talk to them and I'm like, I'm on my fifth digital vendor and I'm like, absolutely not. Like, eventually you have to step back and go. Why can I find a vendor partner that works for me? So is it a me problem or is it my expectation problem? Like, what is the issue? Because consistency will solve a lot of problems.
Speaker 1: 8:31
But also, on the flip side of that, good marketing is not a bandaid for bad operations. It is a matter of fact. It exacerbates it right, it makes it much more. It makes it more complex. So when you have a low CSR booking rate and your team doesn't answer the phone and they don't know how to convert a lead, your technicians don't know how to flip things over to either sales or joining your membership club All of those things, it's a recipe for disaster. We're going to spend a bunch of money to drive a bunch of leads that you can't close or book. Yeah, so get back to basics. So your four C's there of effective marketing. If you deployed all of those, you're going to have a much more successful strategy in place to have an overall win. What do you think makes it different to other marketing strategies?
Speaker 2: 9:17
Well, I think we look for the congruency in all of those areas. You really hit the nail on the head, crystal whereas a lot of people will go to marketing agencies and say, well, I just want to do social media management or I just want to do email marketing, etc. Like you said, it's all about the consistency. So when I meet with a client on a consulting basis, I am looking for those holes I am trying to see. Is the messaging broken? Is the branding inconsistent? Do we have a low booking rate on the CSR level?
Speaker 2: 9:48
And then what I'm going to do is design a marketing program that works for them to get them elevated into the next level. So we're not just going to put people in a box and say we're going to approach your SEO this one way. We're going to say listen, I mean I tell my clients all the time what not to do as much as I tell them what to do. So we can literally look for those holes in that sales funnel and say this is where we need to start. Maybe they've got fee number one down here and they love their copy and it's really, really clear and everybody knows them because they're a multi-generational company, that's great. But if we have another issue, then we got to go plug that hole. So that's what makes it different.
Speaker 1: 10:26
We're looking at it holistically.
Speaker 1: 10:28
Yeah, and you know, a lot of times contractors want to bump and pick things. You know they run everything by their gut. Yeah, everything is driven by their gut. There's not a lot of data backing things up, or the data that they are using is very weak or very diluted, as I say. So you know, a lot of times we will launch something super cool and they're like, well, it didn't work. I'm like, well, we've nailed two weeks, so we give it time to work. Or I'm like you've been with this digital company six years and we are seeing zero return, like we need to be asking some questions.
Speaker 1: 11:02
Yes, so there's, there's a fine line there of like measuring what's successful and pivoting, but it's just as important as to ask what to do. It's very imperative to say what shouldn't I be doing? Where shouldn't I be focusing? So I love that call out, that's a great thought. You know, because again, you know I'm going to get on my soapbox for just a minute.
Speaker 1: 11:21
I was a client yesterday and I was like, why do you even use us? Because every time we make a recommendation, you've already done it, you've already tried, it, didn't work. And so then we come back and we'll come back and say, well, if we change this and do this, well, I already tried, it didn't work, that's not my market, okay, so you seem to already know what's going to happen. So I don't really think you need a marketing strategy, like you seem to already know. And then I'll say, well, it appears to me that you already kind of know what you well. No, that's why I'm calling you. I'm like sorry, I've given you like 15 different ideas and, according to you, you've all done them exactly the way I recommended, at exactly the spend I recommended, and you have no idea why things don't work.
Speaker 1: 12:05
I love you, crystal. I love you. I mean, contractors are in their own way. Dude, I'm like man, listen, you have got to get out of your way. So if you are good at marketing and there are contractors that are great at marketing, okay, um, go, you may not need a strategy company. Do you write like own what you're good at and go for it? But most contractors are really good owners, operators, entrepreneurs, contractors, technicians, whatever and marketing is not their strong point, or they are choosing to focus a lot in a different area. Well then, you need to let marketers do their job, let your web company do their job and stop micromanaging, because, girl, I mean again, I can get on my little.
Speaker 2: 12:43
Girl, I love it, I don't hop on my little flavored soapbox with you.
Speaker 1: 12:48
It also does kind of go into, like you know, common misconceptions. You know that that marketer, that contractors, really, I'm going to say there's a couple of things. Number one I think we get easily distracted, I think we get easily duped, and I think we have FOMO, right. So distraction comes by. You feel like, oh, this new thing is the answer to all your problems, right. And the other side of it is duped is, you are just suckered in by someone's sales pitch and it's not, there's not a lot of data backing it up. And then the other side would be just. And then the other side would be just. You saw a shiny object and it appeared like I should do that, let me, let me jump on that bandwagon like so-and-so said it would work for them. So I must need to do it for myself, even though I'm in a totally different market, totally different size, so totally different products. You know it's going to be the same. So what do you think?
Speaker 2: 13:46
Like, tell me a little bit about the misconceptions that you're seeing. Girl, you just called out the subtitle of my book. It says stop being duped by marketing.
Speaker 1: 13:51
I promise I didn't do that on purpose, but right?
Speaker 2: 13:57
No, I think it's exactly right. I think that you know so often people come to a marketing company thinking there is a silver bullet of marketing and it's just not true. When we go back and we look at and here's the number one thing I think I can summarize it this way, crystal the number one thing is marketing should not inform the operational decisions of the business, not inform the operational decisions of the business. The business is on a track to do certain lines of service and provide certain products. So marketing needs to be informed by the operational goals of the business.
Speaker 2: 14:35
When you start trying to put marketing up on a little silver platter and say we're going to market your company this way, but you are not taking into account the swim lanes of that business operationally, there is immediately this disconnect between the marketing and the operations and we don't need to feed that. That's always going to exist anyway. You're going to have pushback between accounting and marketing or operations and accounting, and the bottom line is we all have to grow together. So in my opinion, a client needs to come to a marketer with certain operational goals in mind to say I want to accomplish these things. I'm looking for X number of more jobs for water heaters or system replacements or pest control clients, whatever it is. And then it's the marketer's job to support those operational goals by putting together a plan that supports those goals.
Speaker 1: 15:35
Absolutely so. Here's what happens, right, you're going to live the same life I live, people go. I just need more leads. Okay, we all do. Sorry, ma'am, we all do.
Speaker 1: 15:46
So let's talk about our overall goals. So what's your revenue goals? What are your average ticket goals? So there's three ways that companies make more money right. Number one is going to be operational efficiencies Making sure that you are operating at top of the line efficiencies. Number two is going to be being priced correctly and fairly, based off of your vendors that you are operating at top of the line efficiencies. Number two is going to be being priced correctly and fairly, based off of your vendors that you're working with. So, just by taking a simple small price increase helps you get over hurdles from last year.
Speaker 1: 16:13
Right and last but certainly not least for me and Amber, is marketing. But marketing can't be the lone ranger, right. Right, we can't be the only man out there like hustling up some leads. There's got to be. Once those leads come in, are you, as the operator, making the very most of every single lead? And we need a strategy that supports much deeper. If your only strategy is bring in leads, that's a very shallow way to do business. We need a lot more understanding. So, what are we doing to build brand awareness? What are we doing to have a call to action play that is effective and our team understands and we can actually sell? And then, last but not least, once we get those people in our database, in my claws, as I say, in my little treasure box, how do I keep them right? How do I keep them engaged with my brand? And those things are super important to the overall success of a company's just long term strategy.
Speaker 1: 17:06
Strategy is a word that people love to throw around but no one actually likes to execute or implement. So true, when they get pissed off like, well, I mean, I know, I said I was going to do that, but I'm really not. I'm like so basically, you just want to get in a dogfight at the bottom of the barrel for everybody, that's for the lead, right, this moment, and do no long-term work, right? So you're just going to run sprints, never a marathon, right, I did it. But that marathon strategy is what you look back five years and go dang, I'm glad I started that, like my brand is kicking butt um, and I can show you companies like I will look.
Speaker 1: 17:43
New companies will say man, my digital is just not working. I can show you companies like I will look. New companies will say man, my digital is just not working. No one knows who you are, sir. Your digital is not working very well. Your PPC, paid ads of any sort, google, local services, whatever it's not working as well because people don't know who you are. You have to focus on educating people about who you are and exposing people to you before you just launch these wild accusations that things are not working Right. Why do you think so many business owners find marketing so confusing? Like is there some ways that you can simplify things? Like in your words they hear my words all the time, amber but like what are some things that maybe they might could hear from you about ways they can simplify marketing or understand it better?
Speaker 2: 18:24
Well, I think that marketing in and of itself tends to be overwhelming and confusing, especially for a busy business operator who's wearing all the hats in their organization. You have to have the ability to step back, take a pause and have a think day if you're going to put all these different puzzle pieces together. If you're going to put all these different puzzle pieces together and as a whole, I think we've done a really poor job as marketing leaders to present people with interconnected strategies and the analysis to back up why these strategies work. They get hit all the time with just do a Google ad, just do a Facebook post, just do a yellow page ad, harkening back to my day, showing my age a little bit, and so they automatically assume that if I do this or that, this sprinkling without any connection or a plan, that my marketing is going to work. And I think that's why marketing is so overwhelming and confusing. There's so many options and very few people talk about a plan as a whole, again tying it back to that operational goal and whatever that may be.
Speaker 2: 19:30
I agree with what you said it can sometimes be premature to run a paid ad if you don't have local brand awareness. You see it all the time in politics, grassroots works Well. Same thing if you've got a young brand, you need to hit the pavement. You need to clover leaves and door hangers. You need to get a truck on the road, put it in the elementary school parking lot. You know you need to get that brand awareness going in that local area before you start pouring money.
Speaker 2: 19:58
At the top of the funnel, you know hoping that somebody is going to click on your app which does not guarantee a sale funnel. You know hoping that somebody's going to click on your app which does not guarantee a sale. So I think we you know, to make marketing easy, you need to step back and work with someone to give you a plan and someone who's going to be transparent enough to show you the data. I'm a big analytics and data nerd. I want to see the clicks, I want to see the data. I want to be able to point my clients to a dashboard to say, look, this is what happened when we employed this or that. But so oftentimes people just look for that silver bullet that we talked about earlier and it's just, you know it's branding is work, right, branding is work.
Speaker 1: 20:36
So you know my family owns a pest control company. Right now we launched a mascot and, like right now we've been in business on well, bought an existing company. So let's say we're going on 10 or 11 months right now and you know it's a lot of pre-work where you're like is any of this mattering at all? But like, even tonight, you know we're taking johnny the mascot and he's going to go be at a realtor function and he's going to be out there handling out, um, uh, fly swatters I love you know, um, and so you know it's a part of the. We're not hardly going to walk away, probably with a bunch of people. I can't wait, like, give me your services right now. Right, because it is. We know that we're investing right now in solidifying and thickening our brand presence, our brand footprint. So every time we make those engaging pieces where we shake hands, kiss babies and all those good things, we are slowly but surely solidifying that brand presence in the market and eventually, before we know it, we're like dang, we are who everybody knows and I look at markets.
Speaker 1: 21:38
Sometimes I'll look at a new company and I'll be like man, there's nobody doing anything in your market. Let's get a, an icon or a mascot or something cool and let's hit the streets and let's be and I'm telling you, that gorilla, that boots on the ground. Style Marketing is really where a lot of people miss the boat. Number one, because they're lazy. Number two, they don't know how. Or, number three, they're just not willing to put the resources towards it. And I'm like I love those markets because I wish I could just get a client in there and just plow over the top of those. Yeah, because everybody else is just, you know what they've done.
Speaker 1: 22:14
Well, I've got a website. I got paid ads. I mean I'm Gucci, right, like I'm good and I'm like man you're good for right now. But I will gain on you quickly and then I will pass you up and you'll have a hard time catching up because I'm not turtle, turtle in the hair, what is it? No, yeah, yeah, yeah, yeah, yeah, yeah. You know, slow and steady, I'm going to win the race. Yeah, and it's just how I encourage contractors Like, don't be distracted. Strategy is key, don't walk away with something. So what are some ways that you think, even like branding, can reflect their like unique selling values, their unique selling positions. You know what? How do you think service-based companies can really create a brand that resonates with their customers, that reflects the values and things like that, especially in those super busy markets, like again, they hear this from me, but I love to get a different take on it. You know, oh, I'm in a super competitive market. Well, what advice do you give?
Speaker 2: 23:16
Yeah, I tell my clients that you never stop talking about solving your customers' problems, that your customers have an invisible sign around their neck that says I'm the most important person in the room.
Speaker 2: 23:30
So when your customers are absolutely oversaturated with marketing messages from your competitors in a busy market, the best thing you can do to be that laser focus is to lead with how you solve that customer's problem. When I do speaking engagements around the country, I will always show video commercials that reflect problems being solved for a certain industry and at the end of those problems being solved is when that brand tagline comes in. So never fighting for attention in your customer's brain with your brand, but bringing in that logo, that hero, that character, as the problem solver for your customers. Because once you prove to a customer that you can solve their problem, whether it's emotional, tangible or philosophical, then they're going to shut up and pay attention to you because you haven't competed with them for attention. You haven't said, hey, I'm this brand and I'm I'm so great. You've said, hey, I'm this brand and I see you, I affirm you and I can help you. And isn't that what everybody wants on a subconscious level?
Speaker 1: 24:42
Oh absolutely Absolutely, and you know I say this every day, I get almost tired of saying it, but when you people want to do business with people that they like, know and adore, yes, ma'am, so that's why mascots people are like I hate mascots. Okay, good, well, move out of the way, because I'll let me just get on, get me, just move past you, right? So it's like mascots. They're hokey and corny. They definitely can be. They can be underutilized, they can be overutilized, but one thing they really do is remove this barrier between you and your market to where it's very approachable and people just, naturally, it's like a magnet. They're just drawn to it and then they want to take pictures with it. And not like a janky costume, right, like, not a costume. We're not talking about anything like that. What I'm talking about is, legitimately, you have invested in a well-made mascot or symbol. So it may be a, you know, a condenser, a lightning bolt, whatever. It doesn't have to be a character per se, but something y'all people are.
Speaker 1: 25:42
Let's talk about the world right now. Right, so I'm a Christian and right now, like, I know that the world is very heavy. Right, like, everybody's very worried. We're worried about the economy. We're in the middle of getting close to or right after an election. You know, there's just so much turmoil when people are hungry for, like, solid, healthy interactions that don't involve you shoving I mean we're not on the streets of Vegas selling stripper cards, right of you shoving I mean we're not on the streets of Vegas selling stripper cards, right, like, just be fun and be kind and build relationships with people that are not super aggressive and always trying to sell something, and it is the sweeter side of life. And so what happens is you just start building and people start associating those good feelings and those, those emotions with your brand. And that is money, that is golden, that is long building a company for long-term success, definitely.
Speaker 2: 26:33
Yes, 100%. When we built our brand for our family's pest control company, we built it on three characters, and one of them was based on my dad because he's tall and blonde and wears a cowboy hat. We had this cowboy right, and then we had splat, and splat is the bug, and the bug is behind the jail bars all the time oh yeah all of the service trucks that are going out across the dfw market.
Speaker 2: 26:58
On the back of that truck there are jail bars and splat is looking between those jail bars and he's just wanting to get out. And kids point to these trucks all the time Like, look, mommy, they captured the bug, they got flat. And it's like, yeah, because we're a friendly brand, we're telling people that we're going to lasso their pests, we're going to protect their home with that Southern hospitality. And I mean Crystal, people love a good brand, people want to believe in a character. That's why we watch tv.
Speaker 1: 27:30
I mean, come on, what we do yeah, yeah, um, you know I was thinking about this too when you think back to your childhood. So, like right now, you know I love tiktok and I'm watching all these things and somehow I've gotten onto vintage tiktok, right. But one of the things that really caught my attention is there's a guy. I can't even tell you his name. That's unfortunate, but he's like if you're watching TV on a Friday night in 1986, you're watching this and what it was. It was you remember, and I don't know how old you are Doesn't matter.
Speaker 1: 27:59
But when do you remember when TV shows used to have introductory music? Oh, yeah, so like, yeah, intro music, they would come on, they would show the characters and their names and all that. So it is like such a warm feeling to me. I'm like, oh, family Matters or Step by Step or Full House or Cheers, yes, all of those things. And my cousin's name is Alexis and so I'm Crystal and Alexis as if dynasty and so a lot of those things are a very popular place that those just know, those. Those just bring up so much such good feelings for people, and so that's what mascots are designed to do. Is you want to recognize Care Bears or Popples or He-Man or She-Ra or whomever was like, really those that worked, then what makes you think it won't work now and again? It's not always about having a mascot, it's just about having an identity that people can connect to. For sure.
Speaker 2: 28:52
Yes, building that trust, building that trust with an identity, because that becomes the identity of your brand?
Speaker 1: 28:58
Yeah, absolutely, absolutely. So if you had a company that was just starting out, amber, what are some essential elements that should maybe they should focus on for that brand identity? Just maybe two or three like focus on this. Well, number one read my book. Yes, read the book, friends. Read the book. It's a really easy read.
Speaker 2: 29:16
You can read it over a weekend. It's a pocket guidebook for you to get the 411 on the basics of marketing for your company. So there you go, so read the book. Number two is develop your brand. And then number three is get a plan. You know, have a set goal in mind with your metrics, and then develop a marketing plan around that. Three good tips for you.
Speaker 1: 29:38
That's fantastic and I agree with all of that. Like there is, those are three easy ways to just get yourself started and not be so scared you know of everything going on started and not be so scared. You know of everything going on. So, guys, as you can see lots of branding energy in this conversation, I know I push branding really, really hard. I know Amber does the same thing, because we've seen it with our own two eyes and both of us have actually lived it right. So when you live it, it changes the game right. It changes the game of how you, how you, feel about things. So, again, today's conversation, I feel like, has highlighted the value of clarity, consistency and branding in your marketing. For applying those four C's. Amber, reiterate those four C's real quick, clear copy consistent branding, customer demographic channel management.
Speaker 1: 30:28
Absolutely so. There are countless ways to simplify and amplify those marketing for your service company. More than anything, just start applying these four C's. So I challenge you right now apply just one of those four C's to your business this week. See how it impacts your growth and customer engagement. Amber. Any final thoughts?
Speaker 2: 30:49
I have just loved being in the yellow chair. I appreciate what you do and just shout out to my home service people Love y'all with all my heart. Thanks for having me, crystal. And where can they get your book Far Beyond Marketing? Guidebookcom or available on?
Speaker 1: 31:05
Amazon Perfect. Well, thank you, guys, for listening to another episode of From the Yellow Chair. If you enjoyed this episode and you are just super jazzed and pumped up right now, what were your good dose of energy today? Consider writing a review, maybe giving me a follow on social media. But, guys, thanks so much for sipping some lemonade with us. We will see you next time.
