Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement.
You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences, From the Yellow Chair.
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Customer Service Reps and How They Impact Your Business
In the virtual Lemonade Stand, Crystal and Emily are joined by Angie Snow with Service Titan. They discuss the role of a Customer Service Representative and how they can impact your business.
Live at the Women of HVACR Conference with Devorah Jakubowsky
In the virtual Lemonade Stand, Crystal and Emily are on location at the Women of HVACR Conference in Arizona. They are joined by Devorah Jackabowski from the Texas Air Conditioning Contractor's Association or T.A.C.C.A.
Surprise, It’s You!
A quick Sip in the Lemonade Stand with Crystal and Emily. They are talking about the Dos and Don'ts of being successful in marketing from an owner's standpoint.
How a Mascot Can Up Your Marketing Game
In the virtual Lemonade Stand, Crystal and Emily are joined by Jack and Sabrina Westenbarger and they discuss how a mascot can set your company apart.
Live at the Women of HVACR Conference with Lori Tschohl
In the virtual Lemonade Stand, Crystal and Emily are on location at the Women of HVACR Conference in Arizona. They are joined by Lori Tschohl from Eagle Pipe Heating and Air.
Live at the Women of HVACR Conference with Jenn Schulte and Jenn Shue
In the virtual Lemonade Stand, Crystal and Emily are on location at the Women of HVACR Conference in Arizona. They are joined by Jenn Schulte from Trusted Heating and Cooling Solutions and Jenn Shue from Barbosa Plumbing and Air Conditioning.
Q&A Session at the Women of HVACR Conference
In the virtual Lemonade Stand, Crystal and Emily are on location at the Women of HVACR Conference in Arizona. They are joined by various guests with unique questions for the Yellow Chair.
Email Marketing 101 with Sharon Mayes
In the virtual Lemonade Stand, Crystal and Emily are joined by Sharon Mayes, Account Manager Lead at Lemon Seed Marketing.
Community Marketing: Make An Impact with Kim Fancher
In the virtual Lemonade Stand, Crystal and Emily are joined by the Community Marketing Coordinator for McWilliams and Son, Kim Fancher.
Products and Gifts for Engagement
Solo in the Lemonade Stand is Emily talking about all things promotional products and employee engagement.
Leadership and Why Our Company Depends On It
Solo in the Lemonade Stand, Crystal talks about healthy leadership within an organization.
Prospecting: Building Your Marketing Funnel
In the virtual Lemonade Stand, Crystal and Emily discuss the importance of building a successful marketing funnel to reach new and existing clients.
7 Steps To Maximize Your Marketing Budget
In the virtual Lemonade Stand, Crystal and Emily discuss how to maximize your Marketing Budget in 7 steps.
Setting Goals In Your Marketing Plan: Focus On Retaining Customers
From The Yellow Chair, Crystal and Emily discuss how to develop an effective marketing plan.
Hiring For Culture: Finding The Right People
From The Yellow Chair, Crystal and Emily talk about hiring for your business's cultures.
Mini Brands with Marketing Enthusiast Ava
In the Lemonade Stand, we have Crystal and her niece, Ava, talking about a marketing tactic that has spread worldwide and into the hands of kids. Mini Brands.
Good Is The Enemy Of Great
A quick Sip in the Lemonade Stand with our Creative Director, Emily, talking about the struggle, the ongoing battle that is perfection.
What is Hot with IAQ with Rick and Rachel Sanders
In the Virtual Lemonade Stand, Crystal and Emily are joined by Rick and Rachel Sanders from Naturesoft Solutions to discuss Private-Labelling IAQ Products.
Business Coaching: How To Achieve That Next Level with Tom Peregrino and Mckena Harless
In the Virtual Lemonade Stand, Crystal and Emily are joined by Tom Peregrino of Service Nation Alliance and his daughter, our very own, Mckena Harless.
Why Branding Campaigns Matter In The Digital World with Stephen Christopher and Ryan Cook
In the Virtual Lemonade Stand, Crystal and Emily are joined by Ryan and Stephen from Wit Digital to talk about branded Campaigns in the Digital World.
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