Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement.
You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences, From the Yellow Chair.
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Why Building Community Matters
In the virtual Lemonade Stand, Crystal is flying solo to discuss all things community, branding, and bringing on your technicians!
Being Memorable, Discoverable, and Fosterable
In the virtual Lemonade Stand, Crystal and Emily talk about crafting your brand positioning to follow the main pillars of being memorable, discoverable, and fosterable - even if it may not be a word!
Creating Raving Fans
In the virtual Lemonade Stand, Crystal and Emily talk about brand communities, developing your identity, and curating raving fans ready to bat for your business.
Defining Your Mission, Vision, and Values
In the virtual Lemonade Stand, Crystal and Emily take a deep dive into Lemon Seed’s mission, vision, and values - and offer advice on creating your own!
Software as a Storytelling Service with Josh Weaver
In the virtual Lemonade Stand, Emily is joined by Josh Weaver from Ad Leverage! They discuss storytelling in branding, using new software to transform your marketing, and their favorite campaign stories.
Revolutionizing Contractor Recruiting with Matt DiBara
In the virtual Lemonade Stand, Crystal and Emily are joined by Matt DiBara from The Contractor Consultants! They discuss tried and true recruitment strategies, trends in the hiring landscape, and actionable steps you can take in your hiring.
Navigating Mergers and Acquisitions with Trey McWilliams
In the virtual Lemonade Stand, Crystal and Emily are joined once again by Trey McWilliams from McWilliams Heating, Cooling & Plumbing! They discuss assessing the risk in partnering or selling your business, what to look for in a partner, and getting your team excited about the future of the company.
Live @ Marketing for the Trades Summit 2023 with Frank Kuhn and Alan Dunmire
In the virtual Lemonade Stand, Crystal is on location in Draper, UT for ServiceTitan's Marketing for the Trades Summit! She is joined by Frank Kuhn and Alan Dunmire from Kuhn's Heating & Air.
Taking Design Risks with Yanessa Berdecia
In the virtual Lemonade Stand, Emily is joined by Yanessa Berdecia from Lemon Seed Marketing! They discuss developing unique brands for contractors, examples of brand-able words, and advice for those willing to go bold with their brands.
Gaining the User Edge with Yelp with Ryan Nemetz
In the virtual Lemonade Stand, Emily is joined by Ryan Nemetz from Yelp! They discuss navigating the Yelp community and various tools and insights for those looking to harness Yelp’s capabilities.
Get in the Branding Game with Ryan Chute
In the virtual Lemonade Stand, Emily is joined by Ryan Chute from Wizard of Ads! They discuss branding inspiration, creating raving fans, and their favorite ad campaigns.
Making Your Air Conditioner “Cool”
In the virtual Lemonade Stand, Crystal and Emily talk about making your units and condensers "cool" through the power of marketing!
How to Have Your Cake and Eat it Too
In the virtual Lemonade Stand, Crystal and Emily discuss assembling the ingredients in your marketing “cake”!
The Praxis S10 Way with Terry Nicholson
In the virtual Lemonade Stand, Crystal and Emily are joined by Terry Nicholson from Praxis S10! They discuss measuring KPIs, the power of proper profit measurement, and how Praxis S10 and its programs can help contractors.
Breaking Down TikTok Trends with Ava Nash
In the virtual Lemonade Stand, Crystal is once again joined by her niece, Ava! They discuss being entertaining (and entertained) on TikTok and how you can learn from the pros and make fun videos in the home service space.
Why PR is the Most Underrated Marketing Strategy with Heather Ripley
In the virtual Lemonade Stand, Crystal and Emily are joined by Heather Ripley from Ripley PR! They discuss marketing versus advertising, getting noticed, community engagement, and more.
Live @ Marketing for the Trades Summit with Steve VanHorn
In the virtual Lemonade Stand, Crystal is on location in Austin, TX for ServiceTitan's Marketing for the Trades Summit! They are joined by Steve VanHorn from Bonsky Heating and Cooling and Simpson Salute Heating and Air.
Live @ Marketing for the Trades Summit with Dennis Ayotte and Juan Rendon
In the virtual Lemonade Stand, Crystal is on location in Austin, TX for ServiceTitan's Marketing for the Trades Summit! They are joined by Dennis Ayotte from LeadHub and Juan Rendon from HomeX Plumbing.
Harnessing Digital Marketing with Ryan Redding
In the virtual Lemonade Stand, Crystal and Emily are joined by Ryan Redding from Levergy and Blue Collar CEO! They discuss the strategy behind SEO, the weight of content on your website, and how to "play the digital game".
Live @ International Roundtable 2023 with Janeen Norquist
In the virtual Lemonade Stand, we are live from Service Nation's International Roundtable in Nashville, TN. Crystal and Emily talk to Janeen Norquist from Just In Time Heating, Air Conditioning, Plumbing, & Remodeling!
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