Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement.

You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences, From the Yellow Chair.

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Lemon Seed Marketing 3/14/23 Lemon Seed Marketing 3/14/23

The Urgency of Urgency

In the virtual Lemonade Stand, Crystal goes solo to discuss urgency in the workplace, cultivating empathy, and ways to navigate bad reviews or relationships.

Lemon Seed Marketing 3/7/23 Lemon Seed Marketing 3/7/23

Developing Your Personal Brand

In the virtual Lemonade Stand, Emily goes solo to discuss personal branding, steps to take to identify and develop your community perception, and how to market your newly-created company image.

Lemon Seed Marketing 2/28/23 Lemon Seed Marketing 2/28/23

How Community Engagement Impacts Your Brand

In the virtual Lemonade Stand, Crystal goes solo to talk about community engagement, why it matters, and how it can help expose people to your brand, business, and message.

Lemon Seed Marketing 2/21/23 Lemon Seed Marketing 2/21/23

SEO and What That Means with Brittany Murphy

In the virtual Lemonade Stand, Crystal and Emily are joined by Brittany Murphy from One Thing Marketing! They discuss SEO and what contractors need to know about it.

Lemon Seed Marketing 2/14/23 Lemon Seed Marketing 2/14/23

How to Develop the Leader Within with Dan Dowdy

In the virtual Lemonade Stand, Crystal is joined by Dan Dowdy from Built For The Trades! They discuss how leadership and accountability can help improve your business.

Lemon Seed Marketing 2/7/23 Lemon Seed Marketing 2/7/23

The Potential of E-Commerce with Paul Redman

In the virtual Lemonade Stand, Crystal and Emily are joined by Paul Redman from Contractor Commerce! They discuss ways for contractors to get involved in the E-commerce space and the different strategies around it.

Lemon Seed Marketing 1/31/23 Lemon Seed Marketing 1/31/23

Rehashing Leads with Ryan Fenn

In the virtual Lemonade Stand, Crystal and Emily are joined by Ryan Fenn from Chiirp! They discuss ways to rehash leads using automation in your digital marketing.

Lemon Seed Marketing 1/24/23 Lemon Seed Marketing 1/24/23

Digital Marketing with Brianna Skiffington

In the virtual Lemonade Stand, Crystal and Emily are joined by Brianna Skiffington from Ad Leverage. They discuss the common mistakes that contractors make with their digital marketing.

Lemon Seed Marketing 1/17/23 Lemon Seed Marketing 1/17/23

Live at the Women of HVACR Conference with Kelly Rowlett Presgrave

In the virtual Lemonade Stand, Crystal and Emily are on location at the Women of HVACR Conference in Arizona. They are joined by Kelly Rowlett Presgrave from Work with your Handz.

Lemon Seed Marketing 1/10/23 Lemon Seed Marketing 1/10/23

Customer Service Reps and How They Impact Your Business

In the virtual Lemonade Stand, Crystal and Emily are joined by Angie Snow with Service Titan. They discuss the role of a Customer Service Representative and how they can impact your business.

Lemon Seed Marketing 1/3/23 Lemon Seed Marketing 1/3/23

Live at the Women of HVACR Conference with Devorah Jakubowsky

In the virtual Lemonade Stand, Crystal and Emily are on location at the Women of HVACR Conference in Arizona. They are joined by Devorah Jackabowski from the Texas Air Conditioning Contractor's Association or T.A.C.C.A.

Lemon Seed Marketing 12/27/22 Lemon Seed Marketing 12/27/22

Surprise, It’s You!

A quick Sip in the Lemonade Stand with Crystal and Emily. They are talking about the Dos and Don'ts of being successful in marketing from an owner's standpoint.

Lemon Seed Marketing 12/13/22 Lemon Seed Marketing 12/13/22

How a Mascot Can Up Your Marketing Game

In the virtual Lemonade Stand, Crystal and Emily are joined by Jack and Sabrina Westenbarger and they discuss how a mascot can set your company apart.

Lemon Seed Marketing 12/6/22 Lemon Seed Marketing 12/6/22

Live at the Women of HVACR Conference with Lori Tschohl

In the virtual Lemonade Stand, Crystal and Emily are on location at the Women of HVACR Conference in Arizona. They are joined by Lori Tschohl from Eagle Pipe Heating and Air.

Lemon Seed Marketing 11/29/22 Lemon Seed Marketing 11/29/22

Live at the Women of HVACR Conference with Jenn Schulte and Jenn Shue

In the virtual Lemonade Stand, Crystal and Emily are on location at the Women of HVACR Conference in Arizona. They are joined by Jenn Schulte from Trusted Heating and Cooling Solutions and Jenn Shue from Barbosa Plumbing and Air Conditioning.

Lemon Seed Marketing 11/21/22 Lemon Seed Marketing 11/21/22

Q&A Session at the Women of HVACR Conference

In the virtual Lemonade Stand, Crystal and Emily are on location at the Women of HVACR Conference in Arizona. They are joined by various guests with unique questions for the Yellow Chair.