Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement.
You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences, From the Yellow Chair.
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Prospecting: Building Your Marketing Funnel
In the virtual Lemonade Stand, Crystal and Emily discuss the importance of building a successful marketing funnel to reach new and existing clients.
7 Steps To Maximize Your Marketing Budget
In the virtual Lemonade Stand, Crystal and Emily discuss how to maximize your Marketing Budget in 7 steps.
Setting Goals In Your Marketing Plan: Focus On Retaining Customers
From The Yellow Chair, Crystal and Emily discuss how to develop an effective marketing plan.
Hiring For Culture: Finding The Right People
From The Yellow Chair, Crystal and Emily talk about hiring for your business's cultures.
Mini Brands with Marketing Enthusiast Ava
In the Lemonade Stand, we have Crystal and her niece, Ava, talking about a marketing tactic that has spread worldwide and into the hands of kids. Mini Brands.
Good Is The Enemy Of Great
A quick Sip in the Lemonade Stand with our Creative Director, Emily, talking about the struggle, the ongoing battle that is perfection.
What is Hot with IAQ with Rick and Rachel Sanders
In the Virtual Lemonade Stand, Crystal and Emily are joined by Rick and Rachel Sanders from Naturesoft Solutions to discuss Private-Labelling IAQ Products.
Business Coaching: How To Achieve That Next Level with Tom Peregrino and Mckena Harless
In the Virtual Lemonade Stand, Crystal and Emily are joined by Tom Peregrino of Service Nation Alliance and his daughter, our very own, Mckena Harless.
Why Branding Campaigns Matter In The Digital World with Stephen Christopher and Ryan Cook
In the Virtual Lemonade Stand, Crystal and Emily are joined by Ryan and Stephen from Wit Digital to talk about branded Campaigns in the Digital World.
Tracking My Marketing
In the Virtual Lemonade Stand, Crystal and Emily talk about unique ways to maximize your tracking efforts, ensuring your results are accurate.
Beyond Your Brand with Chris Fleniken
From The Yellow Chair, Emily is joined by a very special guest, her husband, Chris Fleniken!
Organizing a True Social Media Strategy
From The Yellow Chair, Crystal shares the marathon strategy of how to stay organized with your Social Media Strategy.
PPC 1-2-3 With The Marketing Pro Team
For our very special 30th episode in the Lemonade Stand, Crystal and Emily are joined by ServiceTitan Marketing Pro Team Members, Johnny Wenzel, and Dylan Kessler.
How To Budget For Your Marketing with Brad Pesek
In the Lemonade Stand, joining Crystal and Emily this week is Brad Pesek, CFO of McWilliams & Son Heating, Cooling, & Plumbing.
Marathon Strategy: Insights On Direct Mail with Erik Wytrwal
We are huge fans of Direct Mail here at Lemon Seed, and we took the opportunity to have Erik Wytrwal from Stochastic Marketing in the Lemonade Stand.
Call Center Mania: KPIs, Outbounding and Management with Sarah Vest
In the Lemonade Stand this week, Crystal and Emily are joined by Sarah Vest, the Call Center Manager for McWilliams & Son Heating, Air & Plumbing.
Lufkin Linda: What's Your Target Market?
Meet Lufkin Linda, a story of knowing your target market. In the Lemonade Stand, Crystal goes solo to tell you 15 questions you should ask yourself.
Digital Stuff Level 2: Why You Shouldn't Be Scared To Level Up with Jennifer James
In the Lemonade Stand, Crystal and Emily are joined in the Lemonade Stand by Jennifer James, CEO and Founder of Optic Marketing Group.
Leadership and Setting Boundaries with Danielle Putnam
In the virtual Lemonade Stand, Crystal and Emily get to chat with Danielle Putnam of The New Flat Rate about leadership and boundaries.
State of the Industry with the Pantheon Panelists
Crystal is joined by Cassie Pound with Quality Heating, Cooling & Plumbing, Leslie Harpole with Champion Plumbing, and Stephanie Postell with Anchor Heating and Air LLC.
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