Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement.

You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences, From the Yellow Chair.

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Lemon Seed Marketing 5/10/22 Lemon Seed Marketing 5/10/22

Best Kept Secrets For Social Media Ads With Krystal Hobbs

We are honored to be joined in the Lemonade Stand today with Reflective Marketing’s, Krystal Hobbs. Krystal chats with our hosts today about some of the best-kept secrets of social media ads.

Lemon Seed Marketing 5/3/22 Lemon Seed Marketing 5/3/22

Company Culture and Why We Do It

Crystal and Emily discuss company culture, core values, and the importance of support and balance in your professional life.

Lemon Seed Marketing 4/27/22 Lemon Seed Marketing 4/27/22

How You Should Measure Digital Success With Eric Thomas

Eric Thomas with Rival Digital chats with our hosts today about the key things that we should use to measure digital success.

Lemon Seed Marketing 4/19/22 Lemon Seed Marketing 4/19/22

Radio Jingles and Ways to Use Them Beyond Radio with Jingle Jim Reilly

Our hosts talk to Jingle Jim Reilly about the power of radio jingles and ways to use them in other marketing channels.

Lemon Seed Marketing 4/12/22 Lemon Seed Marketing 4/12/22

How To Rally Your Call Reps To Upsell and Book More Calls With Erica Leonor

Erica Leonor chats with our hosts today about how to get your team on board with upselling and booking the call.

Lemon Seed Marketing 4/5/22 Lemon Seed Marketing 4/5/22

Q&A Session from ACCA 2022: Questions from the Lemonheads

The Lemonheads have spoken! Recording live questions from our booth at ACCA 2022 in St. Louis and answering on this week's episode.

Lemon Seed Marketing 3/29/22 Lemon Seed Marketing 3/29/22

Get Real Honest With Your Marketing Strategy

This week Crystal is flying solo in the lemonade stand. In this week’s episode, we talk about what a comprehensive marketing company could be for contractors.

Lemon Seed Marketing 3/22/22 Lemon Seed Marketing 3/22/22

How to Keep My Team Informed About Our Marketing

In this episode, our hosts give you the 4-1-1 on how to give your team the 4-1-1.

Lemon Seed Marketing 3/15/22 Lemon Seed Marketing 3/15/22

How Pink Became Our Favorite Color with Jason Brady and Chelsea Myers

Jason Brady and Chelsea Myers join our hosts in the Lemonade Stand to chat about all things branding and… pink!

Lemon Seed Marketing 3/8/22 Lemon Seed Marketing 3/8/22

Stay Out of the Weeds with Your Marketing with Trey McWilliams

Trey McWilliams, owner of McWilliams and Son Heating, Cooling, and Plumbing gives our listeners raw and real advice from an owner’s standpoint.

Lemon Seed Marketing 3/1/22 Lemon Seed Marketing 3/1/22

Marketing for Sales Leads with Shea Smith

Today in the Lemonade stand we have Shea Smith, Operations Manager for the HVAC Division of McWilliams and Son Heating, Cooling, and Plumbing. Shea shares with our listeners advice on how to use marketing to push our team.

Lemon Seed Marketing 2/22/22 Lemon Seed Marketing 2/22/22

Telling a Story Through Graphic Design

In today’s episode, Emily chats about opportunities your graphic design can make.

Lemon Seed Marketing 2/15/22 Lemon Seed Marketing 2/15/22

Marketing vs. Advertising

This week Crystal is riding solo! Did you know that there is actually a difference between marketing and advertising? In this episode, Crystal breaks it down layer by layer, it's a piece of cake!

Lemon Seed Marketing 2/7/22 Lemon Seed Marketing 2/7/22

Why Your In-House Customer Base Is Full Of Hidden Gems

In this episode, you will learn how to truly maximize the in-house customer base that you already built a relationship with.

Lemon Seed Marketing 2/1/22 Lemon Seed Marketing 2/1/22

Curating Culture with Jeremy Yancey

In this episode, our hosts chat at the lemonade stand with Pastor Jeremy Yancey from Timber Creek Church in Lufkin, Texas.

Lemon Seed Marketing 1/25/22 Lemon Seed Marketing 1/25/22

Reviews: How Can We Get More and Responding Techniques with Sharon Mayes

This week is short and simple, just a little sip. Today we are joined by Sharon Mayes, the lead account manager/trainer here at Lemon Seed Marketing.

Lemon Seed Marketing 1/18/22 Lemon Seed Marketing 1/18/22

Why A Well Branded Maintenance Plan Can Help Really Build Value

In this episode, we talk about maintenance programs and how we, as contractors, could really ramp those up with refining, internal promotion, and marketing of the benefits.