Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement.
You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences, From the Yellow Chair.
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The Praxis S10 Way with Terry Nicholson
In the virtual Lemonade Stand, Crystal and Emily are joined by Terry Nicholson from Praxis S10! They discuss measuring KPIs, the power of proper profit measurement, and how Praxis S10 and its programs can help contractors.
Breaking Down TikTok Trends with Ava Nash
In the virtual Lemonade Stand, Crystal is once again joined by her niece, Ava! They discuss being entertaining (and entertained) on TikTok and how you can learn from the pros and make fun videos in the home service space.
Why PR is the Most Underrated Marketing Strategy with Heather Ripley
In the virtual Lemonade Stand, Crystal and Emily are joined by Heather Ripley from Ripley PR! They discuss marketing versus advertising, getting noticed, community engagement, and more.
Live @ Marketing for the Trades Summit with Steve VanHorn
In the virtual Lemonade Stand, Crystal is on location in Austin, TX for ServiceTitan's Marketing for the Trades Summit! They are joined by Steve VanHorn from Bonsky Heating and Cooling and Simpson Salute Heating and Air.
Live @ Marketing for the Trades Summit with Dennis Ayotte and Juan Rendon
In the virtual Lemonade Stand, Crystal is on location in Austin, TX for ServiceTitan's Marketing for the Trades Summit! They are joined by Dennis Ayotte from LeadHub and Juan Rendon from HomeX Plumbing.
Harnessing Digital Marketing with Ryan Redding
In the virtual Lemonade Stand, Crystal and Emily are joined by Ryan Redding from Levergy and Blue Collar CEO! They discuss the strategy behind SEO, the weight of content on your website, and how to "play the digital game".
Live @ International Roundtable 2023 with Janeen Norquist
In the virtual Lemonade Stand, we are live from Service Nation's International Roundtable in Nashville, TN. Crystal and Emily talk to Janeen Norquist from Just In Time Heating, Air Conditioning, Plumbing, & Remodeling!
Live @ International Roundtable 2023 with Kim Martin
In the virtual Lemonade Stand, we are live from Service Nation's International Roundtable in Nashville, TN. Crystal and Emily talk to Kim Martin from Service Nation!
Balancing Mom Life with Work Life
In this special release from the virtual Lemonade Stand, Crystal and Emily take a deep dive into being working moms!
Live @ International Roundtable 2023 with Carol Longacre
In the virtual Lemonade Stand, we are live from Service Nation's International Roundtable in Nashville, TN. Crystal and Emily talk to Carol Longacre from Service Nation!
Live @ International Roundtable 2023 with Michelle Hogan
In the virtual Lemonade Stand, we are live from Service Nation's International Roundtable in Nashville, TN. Crystal and Emily talk to Michelle Hogan from Dynamic Air Quality Solutions!
Live @ International Roundtable 2023 with Trapper Barnes and Kim Martin
In the virtual Lemonade Stand, we are live from Service Nation's International Roundtable in Nashville, TN. Crystal and Emily talk to Kim Martin from Service Nation and Trapper Barnes from Infinity Texas Air!
Squeeze the Most Out of Your Marketing with Juiced
In this special release from the virtual Lemonade Stand, Crystal talks about Lemon Seed's newest endeavor, Juiced! Learn how the Juiced program can help bolster your marketing strategy, provide creative insight, and cultivate a valuable community.
Behind the Microphone with Jackie Aubel
In the virtual Lemonade Stand, Crystal and Emily are joined by Jackie Aubel from ServiceTitan's "Toolbox for the Trades"! They discuss their most memorable guests, curating a company culture, and what it's like being on the other side of the mic.
Designing Your Design Career with Rachel Frary
In the virtual Lemonade Stand, Emily is joined by Rachel Frary from Lemon Seed Marketing! They discuss their paths to a creative career, advice for younger artists, and what goes into their daily projects.
What’s In Store with an Online Store with Lisa Forrest
In the virtual Lemonade Stand, Crystal and Emily are joined by Lisa Forrest from Contractor Commerce! They discuss the benefits and challenges of e-commerce in the trades and what Contractor Commerce can do for your business.
What We Wish Our Clients Knew with Kristen Kendrick
In the virtual Lemonade Stand, Crystal is joined by Kristen Kendrick from Lemon Seed Marketing! They discuss motivating your clients, developing trust, and what it's like having a bird's eye view of a client's business.
All About the Home Service Academy with Andrew Hall and Jared Rowe
In the virtual Lemonade Stand, Crystal and Emily are joined by Andrew Hall and Jared Rowe from McWilliams and Son Heating, Cooling, and Plumbing.
The Urgency of Urgency
In the virtual Lemonade Stand, Crystal goes solo to discuss urgency in the workplace, cultivating empathy, and ways to navigate bad reviews or relationships.
Developing Your Personal Brand
In the virtual Lemonade Stand, Emily goes solo to discuss personal branding, steps to take to identify and develop your community perception, and how to market your newly-created company image.
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