REBRAND PROCESS

Serving the Cypress area since 1979, Wise Guys Heating & Cooling was born through the owner, Jim, creating his own solution to his family’s problems with allergies. Wise Guys holds the honor of being the oldest air purification company in Houston, holds a special patent for air filters, and naturally slipped into the HVAC world to create a team of dedicated, well-trained, and forward-thinking techs.

Wise Guys was one of the rare opportunities we had where we could fully develop a company from scratch - including the name. We worked closely with Jim, learning about his story and experience, and together we created a fun, friendly presence in Max to further his dedication to the community and crafted the name “Wise Guys” to represent Jim and his team - they’re truly the wisest guys around!