Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement.

You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences, From the Yellow Chair.

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Lemon Seed Marketing 7/27/22 Lemon Seed Marketing 7/27/22

Tracking My Marketing

In the Virtual Lemonade Stand, Crystal and Emily talk about unique ways to maximize your tracking efforts, ensuring your results are accurate.

Lemon Seed Marketing 7/19/22 Lemon Seed Marketing 7/19/22

Beyond Your Brand with Chris Fleniken

From The Yellow Chair, Emily is joined by a very special guest, her husband, Chris Fleniken!

Lemon Seed Marketing 7/12/22 Lemon Seed Marketing 7/12/22

Organizing a True Social Media Strategy

From The Yellow Chair, Crystal shares the marathon strategy of how to stay organized with your Social Media Strategy.

Lemon Seed Marketing 7/5/22 Lemon Seed Marketing 7/5/22

PPC 1-2-3 With The Marketing Pro Team

For our very special 30th episode in the Lemonade Stand, Crystal and Emily are joined by ServiceTitan Marketing Pro Team Members, Johnny Wenzel, and Dylan Kessler.

Lemon Seed Marketing 6/28/22 Lemon Seed Marketing 6/28/22

How To Budget For Your Marketing with Brad Pesek

In the Lemonade Stand, joining Crystal and Emily this week is Brad Pesek, CFO of McWilliams & Son Heating, Cooling, & Plumbing.

Lemon Seed Marketing 6/20/22 Lemon Seed Marketing 6/20/22

Marathon Strategy: Insights On Direct Mail with Erik Wytrwal

We are huge fans of Direct Mail here at Lemon Seed, and we took the opportunity to have Erik Wytrwal from Stochastic Marketing in the Lemonade Stand.

Lemon Seed Marketing 6/14/22 Lemon Seed Marketing 6/14/22

Call Center Mania: KPIs, Outbounding and Management with Sarah Vest

In the Lemonade Stand this week, Crystal and Emily are joined by Sarah Vest, the Call Center Manager for McWilliams & Son Heating, Air & Plumbing.

Lemon Seed Marketing 6/6/22 Lemon Seed Marketing 6/6/22

Lufkin Linda: What's Your Target Market?

Meet Lufkin Linda, a story of knowing your target market. In the Lemonade Stand, Crystal goes solo to tell you 15 questions you should ask yourself.

Lemon Seed Marketing 5/31/22 Lemon Seed Marketing 5/31/22

Digital Stuff Level 2: Why You Shouldn't Be Scared To Level Up with Jennifer James

In the Lemonade Stand, Crystal and Emily are joined in the Lemonade Stand by Jennifer James, CEO and Founder of Optic Marketing Group.

Lemon Seed Marketing 5/24/22 Lemon Seed Marketing 5/24/22

Leadership and Setting Boundaries with Danielle Putnam

In the virtual Lemonade Stand, Crystal and Emily get to chat with Danielle Putnam of The New Flat Rate about leadership and boundaries.

Lemon Seed Marketing 5/17/22 Lemon Seed Marketing 5/17/22

State of the Industry with the Pantheon Panelists

Crystal is joined by Cassie Pound with Quality Heating, Cooling & Plumbing, Leslie Harpole with Champion Plumbing, and Stephanie Postell with Anchor Heating and Air LLC.

Lemon Seed Marketing 5/10/22 Lemon Seed Marketing 5/10/22

Best Kept Secrets For Social Media Ads With Krystal Hobbs

We are honored to be joined in the Lemonade Stand today with Reflective Marketing’s, Krystal Hobbs. Krystal chats with our hosts today about some of the best-kept secrets of social media ads.

Lemon Seed Marketing 5/3/22 Lemon Seed Marketing 5/3/22

Company Culture and Why We Do It

Crystal and Emily discuss company culture, core values, and the importance of support and balance in your professional life.

Lemon Seed Marketing 4/27/22 Lemon Seed Marketing 4/27/22

How You Should Measure Digital Success With Eric Thomas

Eric Thomas with Rival Digital chats with our hosts today about the key things that we should use to measure digital success.

Lemon Seed Marketing 4/19/22 Lemon Seed Marketing 4/19/22

Radio Jingles and Ways to Use Them Beyond Radio with Jingle Jim Reilly

Our hosts talk to Jingle Jim Reilly about the power of radio jingles and ways to use them in other marketing channels.

Lemon Seed Marketing 4/12/22 Lemon Seed Marketing 4/12/22

How To Rally Your Call Reps To Upsell and Book More Calls With Erica Leonor

Erica Leonor chats with our hosts today about how to get your team on board with upselling and booking the call.

Lemon Seed Marketing 4/5/22 Lemon Seed Marketing 4/5/22

Q&A Session from ACCA 2022: Questions from the Lemonheads

The Lemonheads have spoken! Recording live questions from our booth at ACCA 2022 in St. Louis and answering on this week's episode.

Lemon Seed Marketing 3/29/22 Lemon Seed Marketing 3/29/22

Get Real Honest With Your Marketing Strategy

This week Crystal is flying solo in the lemonade stand. In this week’s episode, we talk about what a comprehensive marketing company could be for contractors.