Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement.
You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences, From the Yellow Chair.
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Trust, Commitment, and Protecting Your 'Yes'
In the virtual Lemonade Stand, Emily is flying solo to discuss why consistency is not just a buzzword but the heartbeat of lasting relationships.
The Ins and Outs of Distributor Partnerships with Ashly Hughes
In the virtual Lemonade Stand, get ready to unlock the transformative power of strategic partnerships as Crystal sits down with Ashly Hughes from Gustave A. Larson to chart a course for your business's exponential growth.
How Authentic Connections Elevate Your Brand
In the virtual Lemonade Stand, we highlight the success, potential, and impact of marrying your brand with an authentic connection.
Why Strong Brands Perform Better
In the virtual Lemonade Stand, we're peeling back the layers to reveal how a dynamic and unforgettable brand is the cornerstone for amplifying your marketing endeavors.
Igniting Passion with Next-Level Branding
Have you ever wondered how a brand becomes more than just a logo? Spoiler alert: it's an inside job, and we're revealing the blueprint! Join us from the virtual Lemonade Stand as we unravel the power of internal branding, where your team's environment becomes a living, breathing extension of your brand's heartbeat.
Steering a Family Legacy Through the Digital Revolution with Thomas Ballard
In the virtual Lemonade Stand, Emily is on location at ServiceTitan's Marketing for the Trades Summit in Glendale, CA, and talking with Thomas Ballard from Ballard Plumbing & Air! They discuss persistence, strategic innovation, and maintaining growth in an ever-changing industry.
Adding Zest to Your Social Media Strategy with the Lemon Seed Social Media Team
Ready to give your social media strategy a zesty twist? Look no further as Crystal and the bright minds of Lemon Seed Marketing squeeze out fresh, juicy ideas to spruce up your brand's Q1 content.
Conquering Business Growth Fears and Leading with Confidence
In the virtual Lemonade Stand, Emily is flying solo to talk about conquering common fears found in a business, addressing committee decisions, and grasping the importance of articulating the 'why' behind shifts in your strategy to your crew.
Small Gestures, Big Impact: Branding through Local Events
In the virtual Lemonade Stand, Crystal is riding solo to unravel the potential of community-based marketing and traditional advertising techniques in creating brand awareness.
Empowerment and Evolution in Customer Service with Brigham Dickinson
In the virtual Lemonade Stand, Crystal is joined by Brigham Dickinson from Power Selling Pros! They discuss investing in your team, valuing the human touch, and leveraging technology effectively.
Prepping Your Company for a New Year
In the virtual Lemonade Stand, Crystal is flying solo, reviewing past strategies, evaluating their success, and laying the groundwork for an explosive new year in business.
100th Episode Special! Our Favorite Moments and More
In the virtual Lemonade Stand, Crystal and Emily reminisce on 100 episodes of From the Yellow Chair!
How to Turn Off the Noise
In the virtual Lemonade Stand, Crystal and Emily discuss absorbing the tips, tricks, and lessons you've learned after a show or conference!
Being Flexible in Your Marketing
In the virtual Lemonade Stand, Crystal is flying solo to talk about being flexible and involved in the different branches of your marketing plan!
Your Marketing JENGA Puzzle
In the virtual Lemonade Stand, Emily is flying solo to talk about your business’s marketing Jenga puzzle!
Embracing Authenticity with Khadija Head
In the virtual Lemonade Stand, Crystal and Emily are joined by Khadija Head from Head’s Plumbing! They talk about her company’s history, their considerations in their rebrand process, and touch on their authentic family presence.
Growing Your Company Culture
In the virtual Lemonade Stand, Emily is flying solo and talking about developing your company’s culture among your employees.
Why Building Community Matters
In the virtual Lemonade Stand, Crystal is flying solo to discuss all things community, branding, and bringing on your technicians!
Being Memorable, Discoverable, and Fosterable
In the virtual Lemonade Stand, Crystal and Emily talk about crafting your brand positioning to follow the main pillars of being memorable, discoverable, and fosterable - even if it may not be a word!
Creating Raving Fans
In the virtual Lemonade Stand, Crystal and Emily talk about brand communities, developing your identity, and curating raving fans ready to bat for your business.
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