Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement.

You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences, From the Yellow Chair.

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Lemon Seed Marketing 12/5/23 Lemon Seed Marketing 12/5/23

Prepping Your Company for a New Year

In the virtual Lemonade Stand, Crystal is flying solo, reviewing past strategies, evaluating their success, and laying the groundwork for an explosive new year in business.

Lemon Seed Marketing 11/28/23 Lemon Seed Marketing 11/28/23

100th Episode Special! Our Favorite Moments and More

In the virtual Lemonade Stand, Crystal and Emily reminisce on 100 episodes of From the Yellow Chair!

Lemon Seed Marketing 11/21/23 Lemon Seed Marketing 11/21/23

How to Turn Off the Noise

In the virtual Lemonade Stand, Crystal and Emily discuss absorbing the tips, tricks, and lessons you've learned after a show or conference!

Lemon Seed Marketing 11/14/23 Lemon Seed Marketing 11/14/23

Being Flexible in Your Marketing

In the virtual Lemonade Stand, Crystal is flying solo to talk about being flexible and involved in the different branches of your marketing plan!

Lemon Seed Marketing 11/7/23 Lemon Seed Marketing 11/7/23

Your Marketing JENGA Puzzle

In the virtual Lemonade Stand, Emily is flying solo to talk about your business’s marketing Jenga puzzle!

Lemon Seed Marketing 10/31/23 Lemon Seed Marketing 10/31/23

Embracing Authenticity with Khadija Head

In the virtual Lemonade Stand, Crystal and Emily are joined by Khadija Head from Head’s Plumbing! They talk about her company’s history, their considerations in their rebrand process, and touch on their authentic family presence.

Lemon Seed Marketing 10/24/23 Lemon Seed Marketing 10/24/23

Growing Your Company Culture

In the virtual Lemonade Stand, Emily is flying solo and talking about developing your company’s culture among your employees.

Lemon Seed Marketing 10/17/23 Lemon Seed Marketing 10/17/23

Why Building Community Matters

In the virtual Lemonade Stand, Crystal is flying solo to discuss all things community, branding, and bringing on your technicians!

Lemon Seed Marketing 10/10/23 Lemon Seed Marketing 10/10/23

Being Memorable, Discoverable, and Fosterable

In the virtual Lemonade Stand, Crystal and Emily talk about crafting your brand positioning to follow the main pillars of being memorable, discoverable, and fosterable - even if it may not be a word!

Lemon Seed Marketing 10/3/23 Lemon Seed Marketing 10/3/23

Creating Raving Fans

In the virtual Lemonade Stand, Crystal and Emily talk about brand communities, developing your identity, and curating raving fans ready to bat for your business.

Lemon Seed Marketing 9/26/23 Lemon Seed Marketing 9/26/23

Defining Your Mission, Vision, and Values

In the virtual Lemonade Stand, Crystal and Emily take a deep dive into Lemon Seed’s mission, vision, and values - and offer advice on creating your own!

Lemon Seed Marketing 9/19/23 Lemon Seed Marketing 9/19/23

Software as a Storytelling Service with Josh Weaver

In the virtual Lemonade Stand, Emily is joined by Josh Weaver from Ad Leverage! They discuss storytelling in branding, using new software to transform your marketing, and their favorite campaign stories.

Lemon Seed Marketing 9/12/23 Lemon Seed Marketing 9/12/23

Revolutionizing Contractor Recruiting with Matt DiBara

In the virtual Lemonade Stand, Crystal and Emily are joined by Matt DiBara from The Contractor Consultants! They discuss tried and true recruitment strategies, trends in the hiring landscape, and actionable steps you can take in your hiring.

Lemon Seed Marketing 9/5/23 Lemon Seed Marketing 9/5/23

Navigating Mergers and Acquisitions with Trey McWilliams

In the virtual Lemonade Stand, Crystal and Emily are joined once again by Trey McWilliams from McWilliams Heating, Cooling & Plumbing! They discuss assessing the risk in partnering or selling your business, what to look for in a partner, and getting your team excited about the future of the company.

Lemon Seed Marketing 8/29/23 Lemon Seed Marketing 8/29/23

Live @ Marketing for the Trades Summit 2023 with Frank Kuhn and Alan Dunmire

In the virtual Lemonade Stand, Crystal is on location in Draper, UT for ServiceTitan's Marketing for the Trades Summit! She is joined by Frank Kuhn and Alan Dunmire from Kuhn's Heating & Air.

Lemon Seed Marketing 8/22/23 Lemon Seed Marketing 8/22/23

Taking Design Risks with Yanessa Berdecia

In the virtual Lemonade Stand, Emily is joined by Yanessa Berdecia from Lemon Seed Marketing! They discuss developing unique brands for contractors, examples of brand-able words, and advice for those willing to go bold with their brands.

Lemon Seed Marketing 8/15/23 Lemon Seed Marketing 8/15/23

Gaining the User Edge with Yelp with Ryan Nemetz

In the virtual Lemonade Stand, Emily is joined by Ryan Nemetz from Yelp! They discuss navigating the Yelp community and various tools and insights for those looking to harness Yelp’s capabilities.

Lemon Seed Marketing 8/8/23 Lemon Seed Marketing 8/8/23

Get in the Branding Game with Ryan Chute

In the virtual Lemonade Stand, Emily is joined by Ryan Chute from Wizard of Ads! They discuss branding inspiration, creating raving fans, and their favorite ad campaigns.