Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement.
You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences, From the Yellow Chair.
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Mastering Digital Marketing for the Trades with Evan Hoffman and Thaddeus Tondu
In the virtual Lemonade Stand, Crystal and Emily are joined by Evan Hoffman and Thaddeus Tondu from On Purpose Media! They discuss navigating your digital strategy, emphasizing accountability, and encouraging transparency with your digital provider.
Data-Driven Insights with Jonathan Torrey
In the virtual Lemonade Stand, Crystal and Emily are joined by Jonathan Torrey from Searchlight! They discuss unlocking the power of data-driven decisions, knowing the origin of your leads, and the value of operational efficiency for your data.
Threading Together Leadership and Empowerment with Shauna Brown
In the virtual Lemonade Stand, Crystal is joined by Shauna Brown from On the Double! Heating & Cooling! At the close of International Women's Month, they discuss navigating career ambitions in the trades, cultivating team dynamics, and being intentional in personal development.
Innovative Customer Care Strategies with Valerie Heck
It's International Women's Month in the virtual Lemonade Stand, and Crystal is joined by Valerie Heck from Colair! They talk about navigating customer service techniques, bolstering your call center, and the core of human connection.
Strategies for Entrepreneurial Success with Melody Edwards
It's International Women's Month in the virtual Lemonade Stand, and Emily is joined by Melody Edwards from Home Service VA! They talk about driving efficiency, team empowerment, and personal strength.
Transforming Workshops into Wins with Chris Michel
In this special release from the virtual Lemonade Stand, Emily is joined by Chris Michel from Service Nation! They discuss the power of industry know-how, camaraderie in your community, and Service Nation's upcoming summit in Reno!
Forging a Family Business with Stephanie Allen
It's International Women's Month this week in the virtual Lemonade Stand, and Crystal and Emily are joined by Stephanie Allen from AirWorks Heating & Cooling!
Mastering Customer Data and Marketing in the Slow Season
In the virtual Lemonade Stand, Crystal and Emily discuss navigating your data through audience segmentation, targeted marketing, and the power of a well-maintained CRM system.
Unleashing Bold and Fresh Branding Ideas
In the virtual Lemonade Stand, Crystal and Emily take some time to share stories and experiences about evolving brands, standing out in a competitive market, and the risks of playing it safe with your visuals.
Trust, Commitment, and Protecting Your 'Yes'
In the virtual Lemonade Stand, Emily is flying solo to discuss why consistency is not just a buzzword but the heartbeat of lasting relationships.
The Ins and Outs of Distributor Partnerships with Ashly Hughes
In the virtual Lemonade Stand, get ready to unlock the transformative power of strategic partnerships as Crystal sits down with Ashly Hughes from Gustave A. Larson to chart a course for your business's exponential growth.
How Authentic Connections Elevate Your Brand
In the virtual Lemonade Stand, we highlight the success, potential, and impact of marrying your brand with an authentic connection.
Why Strong Brands Perform Better
In the virtual Lemonade Stand, we're peeling back the layers to reveal how a dynamic and unforgettable brand is the cornerstone for amplifying your marketing endeavors.
Igniting Passion with Next-Level Branding
Have you ever wondered how a brand becomes more than just a logo? Spoiler alert: it's an inside job, and we're revealing the blueprint! Join us from the virtual Lemonade Stand as we unravel the power of internal branding, where your team's environment becomes a living, breathing extension of your brand's heartbeat.
Steering a Family Legacy Through the Digital Revolution with Thomas Ballard
In the virtual Lemonade Stand, Emily is on location at ServiceTitan's Marketing for the Trades Summit in Glendale, CA, and talking with Thomas Ballard from Ballard Plumbing & Air! They discuss persistence, strategic innovation, and maintaining growth in an ever-changing industry.
Adding Zest to Your Social Media Strategy with the Lemon Seed Social Media Team
Ready to give your social media strategy a zesty twist? Look no further as Crystal and the bright minds of Lemon Seed Marketing squeeze out fresh, juicy ideas to spruce up your brand's Q1 content.
Conquering Business Growth Fears and Leading with Confidence
In the virtual Lemonade Stand, Emily is flying solo to talk about conquering common fears found in a business, addressing committee decisions, and grasping the importance of articulating the 'why' behind shifts in your strategy to your crew.
Small Gestures, Big Impact: Branding through Local Events
In the virtual Lemonade Stand, Crystal is riding solo to unravel the potential of community-based marketing and traditional advertising techniques in creating brand awareness.
Empowerment and Evolution in Customer Service with Brigham Dickinson
In the virtual Lemonade Stand, Crystal is joined by Brigham Dickinson from Power Selling Pros! They discuss investing in your team, valuing the human touch, and leveraging technology effectively.
Prepping Your Company for a New Year
In the virtual Lemonade Stand, Crystal is flying solo, reviewing past strategies, evaluating their success, and laying the groundwork for an explosive new year in business.
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