Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement.

You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences, From the Yellow Chair.

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Lemon Seed Marketing 3/8/22 Lemon Seed Marketing 3/8/22

Stay Out of the Weeds with Your Marketing with Trey McWilliams

Trey McWilliams, owner of McWilliams and Son Heating, Cooling, and Plumbing gives our listeners raw and real advice from an owner’s standpoint.

Lemon Seed Marketing 3/1/22 Lemon Seed Marketing 3/1/22

Marketing for Sales Leads with Shea Smith

Today in the Lemonade stand we have Shea Smith, Operations Manager for the HVAC Division of McWilliams and Son Heating, Cooling, and Plumbing. Shea shares with our listeners advice on how to use marketing to push our team.

Lemon Seed Marketing 2/22/22 Lemon Seed Marketing 2/22/22

Telling a Story Through Graphic Design

In today’s episode, Emily chats about opportunities your graphic design can make.

Lemon Seed Marketing 2/15/22 Lemon Seed Marketing 2/15/22

Marketing vs. Advertising

This week Crystal is riding solo! Did you know that there is actually a difference between marketing and advertising? In this episode, Crystal breaks it down layer by layer, it's a piece of cake!

Lemon Seed Marketing 2/7/22 Lemon Seed Marketing 2/7/22

Why Your In-House Customer Base Is Full Of Hidden Gems

In this episode, you will learn how to truly maximize the in-house customer base that you already built a relationship with.

Lemon Seed Marketing 2/1/22 Lemon Seed Marketing 2/1/22

Curating Culture with Jeremy Yancey

In this episode, our hosts chat at the lemonade stand with Pastor Jeremy Yancey from Timber Creek Church in Lufkin, Texas.

Lemon Seed Marketing 1/25/22 Lemon Seed Marketing 1/25/22

Reviews: How Can We Get More and Responding Techniques with Sharon Mayes

This week is short and simple, just a little sip. Today we are joined by Sharon Mayes, the lead account manager/trainer here at Lemon Seed Marketing.

Lemon Seed Marketing 1/18/22 Lemon Seed Marketing 1/18/22

Why A Well Branded Maintenance Plan Can Help Really Build Value

In this episode, we talk about maintenance programs and how we, as contractors, could really ramp those up with refining, internal promotion, and marketing of the benefits.